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Fundamentals of Brand Positioning: Building Leadership Authority

New Headline - Brand Positioning. Fundamentals if Brand Positioning: Building Leadership Authority,

You may have a great product or service, but if you have not occupied a distinct space in the minds of your target audience, you’re not memorable. Brand Positioning defines what makes your business distinct, why customers remember you, and why they should choose you over competitors. Take Caterpillar, for example. Once seen as merely […]

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