Strategic Brand Positioning: The Missing Link in Recruitment & Retention
Employer Branding Is Not Just a Buzzword—It’s a Business Strategy. In most organizations, marketing is focused on customers. We promote our products, services, events, and experiences—but one of the most overlooked marketing assets is the employer brand – and yet, this is the very thing that shapes the kind of talent you attract, how long they stay, and how deeply they engage.
