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Case Study: Rebranding A Non-profit for a New Season of Growth.

Blonde, executive woman dressed in black carrying a coffee, walking toward the camera and smiling. Wendy Navarro, Marketing Strategist - Rebranding A Non-profit - Grace Place

With significant program expansion on the horizon Grace Place, a non-profit in Hendersonville, TN needed to change how their organization was perceived. They needed to rebrand, and a new brand identity that would fully reflect its growth, vision, and impact.

Marketing Trends for Industrial Businesses

As the world becomes more technologically advanced, industrial manufacturing and material handling businesses must keep up with the latest marketing trends to stay ahead of the competition. This article will explore some of the most significant marketing trends for industrial manufacturing and material handling businesses and how they can leverage these trends to boost their […]

The Importance of the User Experience: Website Design for Manufacturers

User experience (UX) is vital in websites for all small businesses. But what exactly is user experience, why is it important for manufacturers, and how can it be improved? Approximately 20% of businesses report that their biggest challenge with their website is low traffic. Further, statistics suggest many companies report their typical click-through rate for […]