Send focused messages directly to consumers via smart devices using Beacon Proximity Marketing.
Beacon Proximity Marketing
In today's technology-driven world, consumers are focused on one thing, instant gratification. This focus is driven by the expansion of the Internet of Things (IoT). Simply put, more people depend on their smart devices than ever before and use them regularly to shop, gather information, and socialize instantly. Beacon technology utilizes this growing culture and allows businesses to cut through the noise and clutter by sending focused messages directly to consumers via their smart devices using blue tooth technology. So, rather than waiting for consumers to find you, you are able to reach out and touch them via their smart devices, and offer specials, coupons, news, and information to attract their attention and ultimately sales!
Value of Beacon Marketing to In-store Retail Sales
The value of in-store retail sales influenced by beacon-triggered messages in the United States in 2015 and 2016 was $4.1 billion. In 2018, beacons are expected to drive over $14 billion in retail sales and that number is expected to continue to climb. Beacon technology is already used by some of North America’s top retailers, including Macy’s, Target, Urban Outfitters, and CVS. Its continual rise in popularity is expected to help reinvigorate brick-and-mortar retailers, leveling the playing field between big-box retailers and small retail shops by offering an affordable, customizable shopping experience to customers that can’t be replicated online.
"In 2018, Beacons are expected to drive over $14 billion in retail sales."
The Future of Beacon Marketing
The Bluetooth beacon and iBeacon market in North America is projected to grow at an exponential Compounded Annual Growth Rate (CAGR) of 90.6% throughout the period of assessment to reach a high valuation of more than $14 billion by the end of the forecasted year.
Now's the time to make beacon marketing part of your strategic plan!