Beacon Proximity Marketing
Send focused messages directly to consumers via smart devices using Beacon Proximity Marketing.

Beacon Proximity Marketing

In today's technology-driven world, consumers are focused on one thing, instant gratification. This focus is driven by the expansion of the Internet of Things (IoT). Simply put, more people depend on their smart devices than ever before and use them regularly to shop, gather information, and socialize instantly. Beacon technology utilizes this growing culture and allows businesses to cut through the noise and clutter by sending focused messages directly to consumers via their smart devices using blue tooth technology. So, rather than waiting for consumers to find you, you are able to reach out and touch them via their smart devices, and offer specials, coupons, news, and information to attract their attention and ultimately sales!

Value of Beacon Marketing to In-store Retail Sales

The value of in-store retail sales influenced by beacon-triggered messages in the United States in 2015 and 2016 was $4.1 billion. In 2018, beacons are expected to drive over $14 billion in retail sales and that number is expected to continue to climb. Beacon technology is already used by some of North America’s top retailers, including Macy’s, Target, Urban Outfitters, and CVS. Its continual rise in popularity is expected to help reinvigorate brick-and-mortar retailers, leveling the playing field between big-box retailers and small retail shops by offering an affordable, customizable shopping experience to customers that can’t be replicated online.
"In 2018, Beacons are expected to drive over $14 billion in retail sales."

The Future of Beacon Marketing

The Bluetooth beacon and iBeacon market in North America is projected to grow at an exponential Compounded Annual Growth Rate (CAGR) of 90.6% throughout the period of assessment to reach a high valuation of more than $14 billion by the end of the forecasted year. Now's the time to make beacon marketing part of your strategic plan!

Frequently Asked Questions

  • What is a Beacon?

    Beacons are small devices which use Bluetooth Low Energy (BLE) signals to send information to smart devices.

  • How is Beacon Marketing different from Social Media Marketing?

    With Beacon Marketing, focused messages are sent directly to consumers via smart devices when they are within a targeted proximity using bluetooth low energy signals

  • What kind of information can I send using Beacons?

    You can send almost any kind of message! Beacons are a great way for businesses to send coupons or notifications of specials with a link to a landing page, your website or tap-to-call. There are endless opportunities to reach out to your clients and give them the information they want before they even know to look for it.

  • How quickly can I start seeing results?

    As soon as your beacon is programmed it immediately begins to send the signal and people will be able to see your message.

  • How do I get started?

    To get started just give us a call at (615) 562-1002, email us at wendy (at), or complete the form on our contact page and someone from our team will respond right-a-way!

Call today and add Beacon Proximity Marketing to your business' strategic marketing plan. (615) 562-1002