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Marketing to Millennials

Generational Marketing Part 4: Marketing to Millennials

Marketing to Millennials Marketing has changed drastically over the last decade. No longer can marketers just push information out to the consumer hoping to "make the sale", they must engage and interact or risk becoming irrelevant to the next generations of consumers. The greatest reason for this change is due to technology; social media ... More

2018 Facebook Algorithm Changes: What it Means for Businesses

2018 Facebook Algorithm Changes Focus on What People Want Most

Last week, Facebook announced a major change to their algorithms with a strong focus on what people want most, "meaningful social interactions with family and friends over passive consumption". This change will affect what people see first and foremost and that is an increase in content from family and friends. So, what does this mean for ... More

Marketing to Generation X

Generational Marketing part 3: Marketing to Generation X

Generational Marketing: Why you should market to Generation X Generation X: It’s not easy being Generation X. They have the second largest spending power, earning 31% of the household income in the United States. Yet compared to other generations, they are immensely overlooked by companies in their marketing strategies. Why is that? With ... More

Marketing to Baby Boomers

Generational Marketing part 2: Marketing to Baby Boomers

Why you should market to Baby Boomers You’ve heard how important it is to create targeted marketing strategies for your audiences, but how exactly do we accomplish this? How do we define our audiences and determine the most effective content that will provide value? In continuation of our series of Generational Marketing, we will ... More

Guide to Marketing to Generations

Generational Marketing: How Generation Z, Millennials, Generation X, and Baby Boomers Consume Media

When we think of consuming media, we tend to think of the generalization of millennials being enamored with their smartphones, taking selfies, or browsing social media for hours on end. These generalizations fail to mention one important factor: ALL generations are consumed with some form of media. Although the other generations –Generation ... More

Are You At Risk Of Losing Business

Are You At Risk of Losing Business Beginning Jan 31, 2017? Find Out Now

Are You At Risk of Losing Business Beginning Jan 31, 2017?  The PCI Security Standards Council (Payment Security Standards) is constantly working to monitor threats and improve the industry’s means of dealing with them. So, once again, starting on approximately January 31, 2017, any page on your website that is non-HTTPS and has a password ... More

5 mistakes small businesses make when hiring a web designer

5 Mistakes Businesses Make When Hiring A Web Designer

It's the start of a New Year and you have high aspirations for an amazing 2017, and a big part of making your plans a reality includes a new website! Well, hiring a web designer or design firm can be a challenge, but it also offers a great opportunity to look at some great work, talk to some creative people and open up the process as you ... More

Social Media for Small Business

5 Easy Steps to Harnessing the Most Powerful, Effective Marketing Methods for Small Business

As small business owners, we get so busy focused on our daily operations that we forget we have one of the most powerful, effective marketing methods for small business right in front of us, our customers! Word of mouth has always been an incredibly reliable and effective method of marketing for business owners. After all, recommendations ... More

know what to post on social media

What To Post On Social Media

What To Post On Social Media Using social media for business is no longer a choice for small businesses, it must be included in every business' marketing plan. However, What To Post On Social Media is a struggle for most businesses.  According to eMarketer24 only 33% of customers think companies do a good job of responding to engagem... More

How Small Businesses Can Use Pokemon Go

Businesses Prosper Using Pokémon GO to Lure in Customers

The Pokémon GO phenomena has taken the world by storm, and it's not just kids who are playing. Grade schoolers to Millennials, people of all ages are getting in on the action. In our own home, everyone from our eleven year old son to our 20 year old are hitting the streets in search of their next Poké catch. With over 20 million active ... More