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Optimize Google My Business for Best Search Results

Optimize Google My Business for Best Search Results

When was the last time you looked at Google My Business, aka Google Business, aka Google Places? Google has added a whole lot of great features to make it easier for locals to find your business when you take the following ACTION! WHY GOOGLE MY BUSINESS IS IMPORTANT Think of Google My Business like an extension of your website except ... More

Why Can't I just Use Images from the Internet

So, what’s the BIG DEAL with using images from the Internet anyway?

I recently had a conversation with a new client about social media and we starting taking about using images from the internet, i.e. Google Search copy and paste. My reaction may have startled her a little because it was pretty immediate - DO NOT DO THIS! 🚫 Images may be subject to copyright and those that are, and are used without ... More

5 Tips to Prepare for Small Business Saturday 2018

5 Tips to Prepare for Small Business Saturday 2018 – Ep 1

It is not too early to start preparing for 2018 Small Business Saturday - In FACT, you need to start, if you haven't already and American Express is making it easy. 5 Tips to Prepare for Small Business Saturday 2018 Visit www.ShopSmall.com/GetReady.com and request your FREE Small Business Marketing Kit. Visit the American Express ... More

Shop Small Business Saturday 2018

Shop Small on Small Business Saturday and do a Little Happy Dance

“When you buy from a Small Business an actual person does a LITTLE HAPPY DANCE ” As Small Business Owners we appreciate each and every one of our clients and that they choose to work with us! On November 24th, it is our time to be in the spotlight. It’s Small Business Saturday! Small Business Saturday continues to be an annual ... More

Marketing to Millennials

Generational Marketing Part 4: Marketing to Millennials

Marketing to Millennials Marketing has changed drastically over the last decade. No longer can marketers just push information out to the consumer hoping to "make the sale", they must engage and interact or risk becoming irrelevant to the next generations of consumers. The greatest reason for this change is due to technology; social media ... More

2018 Facebook Algorithm Changes: What it Means for Businesses

2018 Facebook Algorithm Changes Focus on What People Want Most

Last week, Facebook announced a major change to their algorithms with a strong focus on what people want most, "meaningful social interactions with family and friends over passive consumption". This change will affect what people see first and foremost and that is an increase in content from family and friends. So, what does this mean for ... More

Marketing to Generation X

Generational Marketing part 3: Marketing to Generation X

Generational Marketing: Why you should market to Generation X Generation X: It’s not easy being Generation X. They have the second largest spending power, earning 31% of the household income in the United States. Yet compared to other generations, they are immensely overlooked by companies in their marketing strategies. Why is that? With ... More

Marketing to Baby Boomers

Generational Marketing part 2: Marketing to Baby Boomers

Why you should market to Baby Boomers You’ve heard how important it is to create targeted marketing strategies for your audiences, but how exactly do we accomplish this? How do we define our audiences and determine the most effective content that will provide value? In continuation of our series of Generational Marketing, we will ... More

Guide to Marketing to Generations

Generational Marketing: How Generation Z, Millennials, Generation X, and Baby Boomers Consume Media

When we think of consuming media, we tend to think of the generalization of millennials being enamored with their smartphones, taking selfies, or browsing social media for hours on end. These generalizations fail to mention one important factor: ALL generations are consumed with some form of media. Although the other generations –Generation ... More

Are You At Risk Of Losing Business

Are You At Risk of Losing Business Beginning Jan 31, 2017? Find Out Now

Are You At Risk of Losing Business Beginning Jan 31, 2017?  The PCI Security Standards Council (Payment Security Standards) is constantly working to monitor threats and improve the industry’s means of dealing with them. So, once again, starting on approximately January 31, 2017, any page on your website that is non-HTTPS and has a password ... More