When it comes to your company's brand image you need visual consistency throughout all your materials to build a loyal following and branch out for future growth. This success starts with your company’s brand identity.
Creating a brand identity is all about knowing who you are are as a company and designing a reflection of what you’re all about. From the foundational steps of setting a mission statement and building a company culture to creating a physical reflection via your logo, website and social media pages, the best advice is to stay true to who you are and build an identity around that.