Google is now allowing businesses to sell gift cards and collect donations from your Google local business listing.
Business listings appear in Google Maps and Search and owners are now able to link to campaigns asking for donations and/or gift card purchases. Additionally, they can “share a personal message in their post to inform customers how funds will be put to use.”
• Gift card links let customers purchase gift cards for your business. These links can go to a supported provider or a page on your own website.
• Donation links send customers to a fundraising page where they can donate to your business. These links can only go to a supported provider.
These links and messages can be added by visiting the Google My Business portal, though they will not be public until later this month. The final design that end users will encounter has yet to be shared.
This feature will only be available for a “subset of businesses” at launch as the company works to “protect against misuse.” Companies with who they are integrating include:
• For Donations: PayPal and GoFundMe
• For Gift Cards: Square, Toast, Clover, and Vagaro.
The donate links in Google business listings are first rolling out in the United States, Canada, United Kingdom, Ireland, Australia, and New Zealand. More countries, merchants, and partners will be made available over the “coming weeks.”
To set up a gift card or donation campaign:
On your computer, sign in to Google My Business.
If you have multiple locations, open the location you'd like to manage.
From the menu, click Posts and choose “COVID-19 support.”
Alternatively, click “Get support from customers” directly on the Google My Business home page.
Enter a message to customers and at least one link.
To save your changes, click Post.
Be sure and share your Google My Business updates with FREE promotional materials through the Google My Business Marketing Kit website.
Do you need help with Google My Business? Contact us today
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