Facebook and Instagram have done it again! 

To help local businesses during these unprecedented times, they have introduced new ways for your local customers to support your business through online gift card purchases right through Facebook and Instagram! Ready to set up yours? Follow the steps below:

How to Set Up Your Facebook and Instagram Gift Cards

1. Before you begin, you will need to gather some materials to set up your account. The details will vary by partner, but it will help to have the following information handy:

2. Before you can sell gift cards via Facebook and Instagram you will need to set up your account with one of the affiliated Facebook partners. You can find them here. When a client clicks on the gift card link, they will be redirected to the GC partner’s website to purchase a gift card for your business. 

3. Once your gift card is set up it is time to spread the word! Here are a few ways you can get the word out:

• Add a button: You can add a “Purchase Gift Card” button to your Facebook page and a “Gift Card” button to your Instagram profile so your followers can take quick and easy action.
• Create and share a post: Post on your pages about your gift card offers so your clients know all about it.
• Create a story: Add a story to your pages about your gift cards to build even more awareness.
• GO LIVE: Let your followers know all about gift card purchasing options in a live session. 

4. When gift cards are purchased, the money is deposited into your bank account by the gift card partner. You are also able to track sales through the partner’s website.

Do you need help with Facebook and/or Instagram? Contact us today 

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• Facebook Ads or Boosted Posts? Let’s Break Them Down!  
• Businesses Can Now Add Donation and Gift Card Options to Google My Business

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