Businesses Can Now Add Gift Card Options to Facebook and Instagram

Posted By: Wendy Navarro on June 16, 2020 
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Facebook and Instagram have done it again! 

To help local businesses during these unprecedented times, they have introduced new ways for your local customers to support your business through online gift card purchases right through Facebook and Instagram! Ready to set up yours? Follow the steps below:

How to Set Up Your Facebook and Instagram Gift Cards

  1. Before you begin, you will need to gather some materials to set up your account. The details will vary by partner, but it will help to have the following information handy:
Business Information:Bank Account Information
Business emailAccount holder
Business nameAccount type
Business type or categoryRouting number
Employer Identification Number (EIN)Account number
Information About the Business Owner or Manager Who Will Set Up the Account:Visual Assets
Legal NameBusiness logo
AddressImages for gift cards (optional, but recommended
Date of Birth
SSN or ITIN
Phone Number

2. Before you can sell gift cards via Facebook and Instagram you will need to set up your account with one of the affiliated Facebook partners. You can find them here. When a client clicks on the gift card link, they will be redirected to the GC partner’s website to purchase a gift card for your business. 

3. Once your gift card is set up it is time to spread the word! Here are a few ways you can get the word out:

  • Add a button: You can add a “Purchase Gift Card” button to your Facebook page and a “Gift Card” button to your Instagram profile so your followers can take quick and easy action.
  • Create and share a post: Post on your pages about your gift card offers so your clients know all about it.
  • Create a story: Add a story to your pages about your gift cards to build even more awareness.
  • GO LIVE: Let your followers know all about gift card purchasing options in a live session. 

4. When gift cards are purchased, the money is deposited into your bank account by the gift card partner. You are also able to track sales through the partner’s website.


Do you need help with Facebook and/or Instagram? Contact us today 

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Wendy Navarro - Navarro Creative Group
Wendy Navarro is the Founder and CEO of NAVARRO CREATIVE GROUP, a marketing agency that helps businesses across a variety of market sectors to build their digital presence by providing website design, social media marketing, and consulting services. 

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