Like so many business owners across the country, we have been listening about and watching the effects that COVID-19 has had, especially within the business community. As small business owners, we are all working through: concerns about lost revenue, ongoing expenses, and what the bottom-line may look like for businesses and organizations ... More
You know that feeling you get when you reach your goals – Yeah, that the one! You’re ecstatic ready to take on the world – you can do anything you put your mind to! Goal setting is a positive, powerful practice when it ignites enthusiasm and provides clear direction. So why don’t most people succeed in achieving their goals?
Do you know who you are as a business? Before you plunk down to compose your 2020 business goals and dive excessively deep in determining your objectives, you have to first decide who you are as a brand and your purpose...Your Brand Identity. There are five key parts to a Brand Identity: Mission, Vision, Target Audience, Brand Personality, ... More