COVID-19: Planning for Your Business

COVID-19: Planning for Your Business

Like so many business owners across the country, we have been listening about and watching the effects that COVID-19 has had, especially within the business community. As small business owners, we are all working through: concerns about lost revenue, ongoing expenses, and what the bottom-line may look like for businesses and organizations ... More

2020 SMART Goals

Be S.M.A.R.T. and Crush Your 2020 Goals!

You know that feeling you get when you reach your goals – Yeah, that the one! You’re ecstatic ready to take on the world – you can do anything you put your mind to! Goal setting is a positive, powerful practice when it ignites enthusiasm and provides clear direction. So why don’t most people succeed in achieving their goals? ... More

Determine Your Brand Identity

Before You Set 2020 Goals, First Determine Your Brand Identity

Do you know who you are as a business? Before you plunk down to compose your 2020 business goals and dive excessively deep in determining your objectives, you have to first decide who you are as a brand and your purpose...Your Brand Identity. There are five key parts to a Brand Identity: Mission, Vision, Target Audience, Brand Personality, ... More