Why your marketing plan may fail

Why Your Marketing Plan May Fail

Have you completed or started your business plan for 2019? Have you included your marketing plan and your marketing budget in that plan?   I am never surprised when I meet a business owner and ask if they have a marketing budge. Should I be? Probably, but guess what most business owners don't have a business plan and if they do, ... More

Why Can't I just Use Images from the Internet

So, what’s the BIG DEAL with using images from the Internet anyway?

I recently had a conversation with a new client about social media and we starting taking about using images from the internet, i.e. Google Search copy and paste. My reaction may have startled her a little because it was pretty immediate - DO NOT DO THIS! 🚫 Images may be subject to copyright and those that are, and are used without ... More

Marketing to Millennials

Generational Marketing Part 4: Marketing to Millennials

Marketing to Millennials Marketing has changed drastically over the last decade. No longer can marketers just push information out to the consumer hoping to "make the sale", they must engage and interact or risk becoming irrelevant to the next generations of consumers. The greatest reason for this change is due to technology; social media ... More