Why you should market to Baby Boomers
You’ve heard how important it is to create targeted marketing strategies for your audiences, but how exactly do we accomplish this? How do we define our audiences and determine the most effective content that will provide value? In continuation of our series of Generational Marketing, we will ... More
Are You At Risk of Losing Business Beginning Jan 31, 2017? The PCI Security Standards Council (Payment Security Standards) is constantly working to monitor threats and improve the industry’s means of dealing with them. So, once again, starting on approximately January 31, 2017, any page on your website that is non-HTTPS and has a password ... More
It's the start of a New Year and you have high aspirations for an amazing 2017, and a big part of making your plans a reality includes a new website! Well, hiring a web designer or design firm can be a challenge, but it also offers a great opportunity to look at some great work, talk to some creative people and open up the process as you ... More
The Pokémon GO phenomena has taken the world by storm, and it's not just kids who are playing. Grade schoolers to Millennials, people of all ages are getting in on the action. In our own home, everyone from our eleven year old son to our 20 year old are hitting the streets in search of their next Poké catch. With over 20 million active ... More
In today’s digital world where in-boxes are crammed with spam and social media seems to be choking out traditional marketing, is email marketing even relevant and worth the time or the investment for small business owners?
Is email marketing dead?
A big question on the minds of many small business owners today is, "Is Email Marketing ... More
Being supportive of your community and finding ways to give back can be an exceptional business strategy. However, being a community partner has a bigger impact than just the bottom line. Read on to discover 4 Reasons Why Giving Back Makes Good Business Sense and How to Get Started.
4 Reasons Why Giving Back Makes Good Business ... More