Marketing to Millennials

Generational Marketing Part 4: Marketing to Millennials

Marketing to Millennials Marketing has changed drastically over the last decade. No longer can marketers just push information out to the consumer hoping to "make the sale", they must engage and interact or risk becoming irrelevant to the next generations of consumers. The greatest reason for this change is due to technology; social media ... More

2018 Facebook Algorithm Changes: What it Means for Businesses

2018 Facebook Algorithm Changes Focus on What People Want Most

Last week, Facebook announced a major change to their algorithms with a strong focus on what people want most, "meaningful social interactions with family and friends over passive consumption". This change will affect what people see first and foremost and that is an increase in content from family and friends. So, what does this mean for ... More

Marketing to Baby Boomers

Generational Marketing part 2: Marketing to Baby Boomers

Why you should market to Baby Boomers You’ve heard how important it is to create targeted marketing strategies for your audiences, but how exactly do we accomplish this? How do we define our audiences and determine the most effective content that will provide value? In continuation of our series of Generational Marketing, we will ... More

Are You At Risk Of Losing Business

Are You At Risk of Losing Business Beginning Jan 31, 2017? Find Out Now

Are You At Risk of Losing Business Beginning Jan 31, 2017?  The PCI Security Standards Council (Payment Security Standards) is constantly working to monitor threats and improve the industry’s means of dealing with them. So, once again, starting on approximately January 31, 2017, any page on your website that is non-HTTPS and has a password ... More

Facebook's New Newfeed Algorithm

Facebook’s New Algorithm Change: What’s It Mean To Small Businesses?

What does Facebook's new algorithm change mean to small businesses? It's been said before, and we'll say it again and again, "Social media is about being social". As a business owner, it is your opportunity to engage your followers - to discover what they want and need from you. So, what does Facebook's new algorithm change mean? More ... More