Marketing to Millennials

Generational Marketing Part 4: Marketing to Millennials

Marketing to Millennials Marketing has changed drastically over the last decade. No longer can marketers just push information out to the consumer hoping to "make the sale", they must engage and interact or risk becoming irrelevant to the next generations of consumers. The greatest reason for this change is due to technology; social media ... More

Marketing to Generation X

Generational Marketing part 3: Marketing to Generation X

Generational Marketing: Why you should market to Generation X Generation X: It’s not easy being Generation X. They have the second largest spending power, earning 31% of the household income in the United States. Yet compared to other generations, they are immensely overlooked by companies in their marketing strategies. Why is that? With ... More

Marketing to Baby Boomers

Generational Marketing part 2: Marketing to Baby Boomers

Why you should market to Baby Boomers You’ve heard how important it is to create targeted marketing strategies for your audiences, but how exactly do we accomplish this? How do we define our audiences and determine the most effective content that will provide value? In continuation of our series of Generational Marketing, we will ... More

Guide to Marketing to Generations

Generational Marketing: How Generation Z, Millennials, Generation X, and Baby Boomers Consume Media

When we think of consuming media, we tend to think of the generalization of millennials being enamored with their smartphones, taking selfies, or browsing social media for hours on end. These generalizations fail to mention one important factor: ALL generations are consumed with some form of media. Although the other generations –Generation ... More