Why Can't I just Use Images from the Internet

So, what’s the BIG DEAL with using images from the Internet anyway?

I recently had a conversation with a new client about social media and we starting taking about using images from the internet, i.e. Google Search copy and paste. My reaction may have startled her a little because it was pretty immediate - DO NOT DO THIS! 🚫 Images may be subject to copyright and those that are, and are used without ... More

5 Tips to Prepare for Small Business Saturday 2018

5 Tips to Prepare for Small Business Saturday 2018 – Ep 1

It is not too early to start preparing for 2018 Small Business Saturday - In FACT, you need to start, if you haven't already and American Express is making it easy. 5 Tips to Prepare for Small Business Saturday 2018 Visit www.ShopSmall.com/GetReady.com and request your FREE Small Business Marketing Kit. Visit the American Express ... More

Marketing to Millennials

Generational Marketing Part 4: Marketing to Millennials

Marketing to Millennials Marketing has changed drastically over the last decade. No longer can marketers just push information out to the consumer hoping to "make the sale", they must engage and interact or risk becoming irrelevant to the next generations of consumers. The greatest reason for this change is due to technology; social media ... More

Marketing to Generation X

Generational Marketing part 3: Marketing to Generation X

Generational Marketing: Why you should market to Generation X Generation X: It’s not easy being Generation X. They have the second largest spending power, earning 31% of the household income in the United States. Yet compared to other generations, they are immensely overlooked by companies in their marketing strategies. Why is that? With ... More

Marketing to Baby Boomers

Generational Marketing part 2: Marketing to Baby Boomers

Why you should market to Baby Boomers You’ve heard how important it is to create targeted marketing strategies for your audiences, but how exactly do we accomplish this? How do we define our audiences and determine the most effective content that will provide value? In continuation of our series of Generational Marketing, we will ... More

Guide to Marketing to Generations

Generational Marketing: How Generation Z, Millennials, Generation X, and Baby Boomers Consume Media

When we think of consuming media, we tend to think of the generalization of millennials being enamored with their smartphones, taking selfies, or browsing social media for hours on end. These generalizations fail to mention one important factor: ALL generations are consumed with some form of media. Although the other generations –Generation ... More