COVID-19: Planning for Your Business

COVID-19: Planning for Your Business

Like so many business owners across the country, we have been listening about and watching the effects that COVID-19 has had, especially within the business community. As small business owners, we are all working through: concerns about lost revenue, ongoing expenses, and what the bottom-line may look like for businesses and organizations ... More

2020 SMART Goals

Be S.M.A.R.T. and Crush Your 2020 Goals!

You know that feeling you get when you reach your goals – Yeah, that the one! You’re ecstatic ready to take on the world – you can do anything you put your mind to! Goal setting is a positive, powerful practice when it ignites enthusiasm and provides clear direction. So why don’t most people succeed in achieving their goals? ... More

5 Tips to Prepare for Small Business Saturday 2018

5 Tips to Prepare for Small Business Saturday 2018 – Ep 1

It is not too early to start preparing for 2018 Small Business Saturday - In FACT, you need to start, if you haven't already and American Express is making it easy. 5 Tips to Prepare for Small Business Saturday 2018 Visit www.ShopSmall.com/GetReady.com and request your FREE Small Business Marketing Kit. Visit the American Express ... More

Shop Small Business Saturday 2018

Shop Small on Small Business Saturday and do a Little Happy Dance

“When you buy from a Small Business an actual person does a LITTLE HAPPY DANCE ” As Small Business Owners we appreciate each and every one of our clients and that they choose to work with us! On November 24th, it is our time to be in the spotlight. It’s Small Business Saturday! Small Business Saturday continues to be an annual ... More

Marketing to Millennials

Generational Marketing Part 4: Marketing to Millennials

Marketing to Millennials Marketing has changed drastically over the last decade. No longer can marketers just push information out to the consumer hoping to "make the sale", they must engage and interact or risk becoming irrelevant to the next generations of consumers. The greatest reason for this change is due to technology; social media ... More

2018 Facebook Algorithm Changes: What it Means for Businesses

2018 Facebook Algorithm Changes Focus on What People Want Most

Last week, Facebook announced a major change to their algorithms with a strong focus on what people want most, "meaningful social interactions with family and friends over passive consumption". This change will affect what people see first and foremost and that is an increase in content from family and friends. So, what does this mean for ... More

Guide to Marketing to Generations

Generational Marketing: How Generation Z, Millennials, Generation X, and Baby Boomers Consume Media

When we think of consuming media, we tend to think of the generalization of millennials being enamored with their smartphones, taking selfies, or browsing social media for hours on end. These generalizations fail to mention one important factor: ALL generations are consumed with some form of media. Although the other generations –Generation ... More

know what to post on social media

What To Post On Social Media

What To Post On Social Media Using social media for business is no longer a choice for small businesses, it must be included in every business' marketing plan. However, What To Post On Social Media is a struggle for most businesses.  According to eMarketer24 only 33% of customers think companies do a good job of responding to engagem... More

How Small Businesses Can Use Pokemon Go

Businesses Prosper Using Pokémon GO to Lure in Customers

The Pokémon GO phenomena has taken the world by storm, and it's not just kids who are playing. Grade schoolers to Millennials, people of all ages are getting in on the action. In our own home, everyone from our eleven year old son to our 20 year old are hitting the streets in search of their next Poké catch. With over 20 million active ... More

Facebook's New Newfeed Algorithm

Facebook’s New Algorithm Change: What’s It Mean To Small Businesses?

What does Facebook's new algorithm change mean to small businesses? It's been said before, and we'll say it again and again, "Social media is about being social". As a business owner, it is your opportunity to engage your followers - to discover what they want and need from you. So, what does Facebook's new algorithm change mean? More ... More