Generational Marketing: Why you should market to Generation X
It’s not easy being Generation X. They have the second largest spending power, earning 31% of the household income in the United States. Yet compared to other generations, they are immensely overlooked by companies in their marketing strategies.
Why is that? With ...
Why you should market to Baby Boomers
You’ve heard how important it is to create targeted marketing strategies for your audiences, but how exactly do we accomplish this? How do we define our audiences and determine the most effective content that will provide value?
In continuation of our series of Generational Marketing, we will ...
Wayne Dyer explains it so beautifully when he says; “The answer to how is Yes! When you say Yes to life, you attract divine guidance. This divine guidance shows up as ‘inspiration’. And, when you are inspired, you’re collaborating with fate. Everything starts working for you. The most profound and important thing a person can do to ...
In today’s digital world where in-boxes are crammed with spam and social media seems to be choking out traditional marketing, is email marketing even relevant and worth the time or the investment for small business owners?
Is email marketing dead?
A big question on the minds of many small business owners today is, "Is Email Marketing ...