Are You At Risk of Losing Business Beginning Jan 31, 2017? Find Out Now

Posted By: Wendy Navarro on January 30, 2017 
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Are You At Risk of Losing Business Beginning Jan 31, 2017? The PCI Security Standards Council (Payment Security Standards) is constantly working to monitor threats and improve the industry’s means of dealing with them. So, once again, starting on approximately January 31, 2017, any page on your website that is non-HTTPS and has a password form or credit card field will be labeled as “Not secure” in the location bar by Google Chrome.

This may confuse your site visitors who sign in to your website because they may interpret the message to indicate that your website has been compromised causing you to potentially lose business. They could also interpret the message to mean that your site has some underlying security issue other than being non-HTTPS.

Non Secure Message HTTP Sites

What to do if your site is not HTTPS

  1. If you DO have a webmaster contact him/her. Ask if your site needs to be updated and if it does they can make the update for you.
  2. If you DO NOT have a webmaster, you may be able to make the changes yourself; however, we do not recommend this option unless you are very tech savvy; otherwise, you run the risk of making life more difficult for yourself.
  3. Some hosting providers offer free SSL. Contact your host provider to determine if they can make the update for you.

Special Note: Google already signaled its preference for HTTPS websites when it called for HTTPS to be “everywhere” on the web during its 2014 I/O conference, and when it announced that it would rank encrypted sites higher in search results. But the internet giant is far from the only big player on the web pushing for more HTTPS. Mozilla and Apple have both indicated that they want more web encryption.

Imminent: Non-HTTPS Sites Labeled “Not Secure” by Chrome - Wordfence

Google Will Soon Shame All Websites That Are Unencrypted - Motherboard

Need help with your small business marketing or website? Contact NAVARRO CREATIVE GROUP and let’s talk about ways that we can help you build your on-line presence and marketing strategy.

615.562.1002 | wendy@NavarroCreativeGroup.com | www.NavarroCreativeGroup.com

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Wendy Navarro - Navarro Creative Group
Wendy Navarro is the Founder and CEO of NAVARRO CREATIVE GROUP, a marketing agency that helps businesses across a variety of market sectors to build their digital presence by providing website design, social media marketing, and consulting services. 



Member of the American Marketing Association Member
Member of the Hendersonville Chamber of Commerce Member
Member of the Gallatin Area Chamber
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