Search engines like Google look at two things when evaluating a website and deciding where to rank it - relevance and trust. Relevance takes into account the quality of content on a website and the data behind the scenes. Building relevance means optimizing the data, and making sure the content accurately represents the business and the brand. Trust refers to your online reputation and reviews positive or negative, how many other sites on the internet link back to a site, your online listings accuracy, etc. If a large number of high-quality sites point back to it, your content satisfies the searcher’s intent and can contact you then the Google algorithm will start to trust it more and move it up in the rankings.

How Long Does SEO Take? 
Good organic SEO can’t be done overnight, it takes time. Many of our clients start to see their rankings rise within a few weeks while others take longer.  To know how a client’s ongoing campaign is performing, we monitor keyword movement and overall performance. That information is then shared with our clients and modifications to a campaign are made as determined.