Marketing to Millennials

Marketing has changed drastically over the last decade. No longer can marketers just push information out to the consumer hoping to "make the sale", they must engage and interact or risk becoming irrelevant to the next generations of consumers. The greatest reason for this change is due to technology; social media and digital marketing have changed the way consumers interact. This shift has affected how we connect with each other, and the tools that we use. We are absorbing information faster than ever before. No group brings to mind the power of this change more so than Millennials.

Who are Millennials? And why are they such a big deal?

The United States Census Bureau, using birth dates ranging from 1982 to 2000, stated the estimated number of U.S. millennials in 2015 was 83.1 million people. In 2016, the Pew Research Center found that millennials surpassed Baby Boomers to become the largest living generation in the United States, with $200 billion in annual buying power.

The way that Millenials consume media differs from other generations in that they trust what feels authentic and resonates with them. They don’t like feeling like they’re being sold to.  That’s why they prefer getting information from people that they know or viewing others’ opinions before making a purchase decision. They value trust, thoughtfulness, and self-expression.

Millennials are more likely to rely on technology than other generations to make informed decisions, using multiple platforms and sources to obtain information. Traditional marketing such as newspapers, magazines, and TV ads do not work with them.

They even find pop-up ads online annoying and disruptive. They prefer content to be more personalized, more unique, and consistent. They embrace content that creates a conversation.

Millennials want to feel like content is created with their interests in mind, making them more likely to purchase services or products from your brand. Their respect lies with brands that are honest, focused on building relationships, and continually create unforgettable experiences.

Understanding Millenials Online Behavior

Sources:

8 Modern Tips for Marketing to Millennials

10 Tips for Millennial Marketing

Millennials and Media Consumption By The Numbers

What Defines Millennials – and How Marketers Can Reach Them

Why Traditional Media Doesn't Reach Millennials — And How to Reach Them With Video

Need help with your small business marketing or website? Contact NAVARRO CREATIVE GROUP and let’s talk about ways that we can help you build your on-line presence and marketing strategy.

615.562.1002 | [email protected]www.NavarroCreativeGroup.com 

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When we think of consuming media, we tend to think of the generalization of millennials being enamored with their smartphones, taking selfies, or browsing social media for hours on end. These generalizations fail to mention one important factor: ALL generations are consumed with some form of media. Although the other generations –Generation Z, Generation X, and Baby Boomers- receive less attention and emphasis, they are equally important in developing the right audience and delivering the most impactful content for marketing your business. As a business owner, these are elements that can truly transform the marketing and branding of a company from nothing to something.

Just ask any successful entrepreneur today what drives their business, and they will tell you that creating a connection with your audience is the best way to encourage engagement, build growth, and generate sales. However, to understand your audience, you have to know your audience by being aware of their tendencies, behaviors, and habits.

Use the graphics below to help you better understand and compare the four main generations and how they consume media. Where does your customer demographic fit in?

Sources:

Infographic: How Generations X, Y and Z consume video

MILLENNIALS ON MILLENNIALS: A LOOK AT VIEWING BEHAVIOR, DISTRACTION AND SOCIAL MEDIA STARS

How Millennials and Baby Boomers Consume User-Generated Content [Infographic]

Need help with your small business marketing or website? Contact NAVARRO CREATIVE GROUP and let’s talk about ways that we can help you build your on-line presence and marketing strategy.

615.562.1002 | [email protected]www.NavarroCreativeGroup.com 

Connect With Us

Instagram Icon   Navarro Creative Group Marketing Facebook

 

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