Last week, Facebook announced a major change to their algorithms with a strong focus on what people want most, "meaningful social interactions with family and friends over passive consumption". This change will affect what people see first and foremost and that is an increase in content from family and friends. So, what does ... More
Generational Marketing: Why you should market to Generation X
It’s not easy being Generation X. They have the second largest spending power, earning 31% of the household income in the United States. Yet compared to other generations, they are immensely overlooked by companies in their marketing strategies.