As a result of COVID-19, the Federal Government of the United States of America is implementing a number of measures to help its citizens and small businesses.

Economic Loans

To help relieve some of the impact that small businesses and other private & non-profit organizations are experiencing due to COVID-19, the federal government will implement statewide loan assistance programs.

Under the Economic Injury Disaster Loan (EIDL) program, the government will make loans up to $2 million available to help businesses sustain themselves due to loss in revenue.

Both small businesses and non-profits are eligible to apply for these loans at a very low-interest rate. Speak with your financial institution for more information or click here.

Tax Relief

For individuals earning up to $1 million with an existing tax payment deadline of April 15, 2020, the tax payment deadline has been extended until July 15, 2020. For businesses earning up to $10 million, the tax deadline has been extended until July 15, 2020. Speak with your CPA for more information or click here.

Relief to Businesses

Multiple states, cities, and organizations have come out with their individual relief programs to help small businesses and non-profit organizations survive the after-effects of the COVID-19 pandemic.

In New York, businesses, which have fewer than 100 workers and are experiencing a 25% or higher loss in revenue, will be eligible for loans up to $75,000 at zero interest rates.

The city of San Francisco has created the COVID-19 Small Business Resiliency Fund, under which small businesses will have access to up to US$10,000 to pay worker salaries and rent.

Florida initiated the Florida Small Business Emergency Bridge Loan Program through which small businesses can get loans of up to US$50,000 and US$100,000 in special cases.

The state of Massachusetts announced a US$10 million Small Business Recovery Loan Fund that aims to provide relief up to US$75,000 to small businesses that have under 50 employees.

We recommend that you speak with your business' trade organization for information on what relief programs they may have established.

Small Business Support

Under the government’s Paycheck Protection Program (PPP), an amount of $350 billion has been allocated towards small businesses (fewer than 500 employees) in the form of forgivable loans.

In addition to the above, the government will also help small businesses through the CARES act that entails the forgiveness of existing small business administration loans. Once implemented, small business owners would be exempt from paying loan payments for the next six months.

We strongly urge all business owners, solopreneurs and contract employees to speak with your CPA and Banker or Banking Institution for help with resources and the application process.

 

At Navarro Creative Group, our core purpose has always been to support local and small and medium businesses, and during challenging times like these, we’re committed to that now more than ever.

We believe in strengthening the local economy by sharing resources and tools necessary to support our business community. Like many small businesses, you may be facing staff shortages, remote work, and an evolving marketplace where changing customer habits are causing you to pivot and change the way you do business. These changes may be temporary or may become part of your long-term strategy. We’ve established this page to share some of the resources we've discovered to help guide you through this difficult time.

Together we can #protectlocal.

Like so many business owners across the country, we have been listening about and watching the effects that COVID-19 has had, especially within the business community.

As small business owners, we are all working through: concerns about lost revenue, ongoing expenses, and what the bottom-line may look like for businesses and organizations over the near term.

While we can’t tell you when things will return to “normal,” we’re confident that normalcy will return. To that end, we’d like to share some strategies and resources to help provide continuity for your business over the coming weeks and months.

COMMUNICATE CHANGE

REVIEW YOUR MARKETING STRATEGY

CALL YOUR INSURANCE AGENT

USE THIS TIME TO PREPARE FOR THE UPSWING

EVENT INDUSTRIES

While your first reaction might be to cancel classes altogether, there are other options at your disposal that you may be overlooking.

#1: Don’t cancel, postpone

No one really wants a class to cancel. Not you, not the instructor, nor the students who were excited to attend. While they may be absent for the next few weeks during this crisis, their interest in class is unlikely to abate. If you can, consider postponing your classes instead of canceling, so that when things calm down, everyone can still get the class they were looking forward to. Postponing also allows you to keep more cash with your organization rather than refunding it all back to the student.

#2: Consider remote instruction

Follow the lead of many higher education institutions and consider temporarily shifting existing classes to remote instruction through video. Many classes and presentations can be live broadcast to attendees with affordable and accessible software solutions. From Vimeo or YouTube’s live streaming services to conferencing providers like Google Hangouts MeetZoom, and GoToMeeting.

For example, rather than cancel a show, one arts organization we follow is recording its spring youth drama performance and providing streaming video access to its ticket holders. A great, creative solution to the problem at hand!

If you must cancel

Here are some tips to help reduce the impact on your program.

#1 Use promo codes

Instead of refunds, offer customers credit for future classes to replace the class they’re unable to take.  As mentioned above, this helps your business keep cash on hand which is more important than ever when facing unprecedented circumstances.

#2: Convert to donation

Give your students the chance to donate the cost of their class to your program rather than take a refund.

#3: Increase your online class offerings

Consider adding classes to your program that are already designed for independent learning. For community education programs, ed2go offers a suite of excellent online classes you can resell at your program.

(via CourseStorm)

RESTAURANTS

#1: Offer curbside pick-up or delivery

#2: Encourage social distancing recommendation with limited reservations or seating.

If you do this, be sure to communicate the new course of business on your website and social sites and post a notice at your place of business.

#3: Communicate what precautions you're taking

Update your website, send out an email or text message to your customer base, and post on your store.

TOURISM, TRAVEL and HOSPITALITY INDUSTRIES

If you are in the travel and tourism industry, things are changing by the day. The U.S. currently has banned travel to high-risk countries, and other nations have instituted similar bans on non-essential travel.

Still, interest in “cheap flights right now” has grown by 90% over the last 30 days, and “cheap flights due to coronavirus” has increased by 2,450%. (via WordStream)

Keep in mind that decisions made today don’t have to be final or absolute. It’s ok to make a decision that affects your immediate needs without trying to plan for the entire future. Use this opportunity to run an experiment and try something new. If it works, you may just end up with a new tool in your toolbelt!

If you have any additional sources, you'd like to recommend, please feel free to add in the comments below.

Have questions? We will help in any way we can. Feel free to post below. We have a fantastic community of individuals and businesses. Let's support our Small and Medium Businesses and one another during this time.

While all this continues to unfold, we at Navarro Creative Group will be keeping our ears open for best practices and providing resources to help businesses make the best of a hard situation.

We genuinely care about your business and business community and will be sharing more information as we learn about them in the coming week.

Until then, even through social distancing, we will all be pulling together and adapting together.

Be well. ❤️

Wendy, Rick, and Saige - The Team at Navarro Creative Group

 

COVID-19 RESOURCES FOR BUSINESSES...with more to come.

Small Business Administration:  Guidance for Businesses and Employers to Plan and Respond to Coronavirus Disease 2019 (COVID-19)

Airtable - COVID-19 Resources & Offers

USChamber - Coronavirus: 8 Things Your Small Business Needs to Do

National Restaurant Association - Coronavirus Information and Resources 

Ready for Success?

At Navarro Creative Group, we offer services to help you, clarify your message, supercharge your website, and grow your business
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