It's been said before, and we'll say it again and again, "Social media is about being social". As a business owner, it is your opportunity to engage your followers - to discover what they want and need from you. So, what does Facebook's new algorithm change mean?
More than a billion people have joined Facebook, and today they share a flood of stories every day. With that in mind, the goal of Facebook's new algorithm change (06/29/2016) is to show people the stories that are most relevant to them; an update to News Feed that helps them see more posts from friends and family. AFTER friends and family, people have two other strong expectations when it comes to their News Feed and this is where small business owners need to pay special attention:
More than a billion people have joined Facebook, and today they share a flood of stories every day.
We view our work as only 1 percent finished — and are dedicated to improving along the way. As we look for ways to get better, we will continue soliciting feedback. We will be as open as we can — providing explanations in News Feed FYI wherever possible and looking for opportunities to share how we work. ~ Building A Better Newsfeed for You? Facebook 06/29/16
Ask yourself these three questions the next time you go to post on your Facebook timeline:
1. Is my post adding value?
2. Is my post entertaining? Will it allow my followers / potential followers to get to know and trust me and my business?
3. How is my post setting me apart from my competition?
Social media is about being SOCIAL. Share information that speaks to your audience. Share information that THEY find valuable; and if you don’t know what that is, take the time to find out. You are the designer of your success.
Need help with your small business social media marketing? Contact NAVARRO CREATIVE GROUP and let’s talk about ways that we can help you build your on-line presence and marketing strategy.