SEO Search: What’s Different in 2026
SEO today is about positioning your brand as the best answer, not just the best ranking. Nearly 70 percent of B2B buying journeys begin with a search experience that includes AI-generated results. In 2026, search is not just a list of blue links. It’s a dynamic ecosystem powered by AI overviews, large language models, voice search, and generative answers.
ALIGNING YOUR BRAND STORY WITH AUDIENCE VALUES
If someone were to ask you why your business exists, what you stand for, and why it matters to the people you serve, how would you answer? Mastering your brand story isn’t about inventing a story—it’s about uncovering and amplifying the truth that already exists. When your story reflects your authentic identity and aligns with your audience’s values, you create lasting emotional bonds that drive loyalty and growth.
Generational Marketing part 3: Marketing to Generation X
Generational Marketing: Why you should market to Generation X Generation X:It’s not easy being Generation X. They have the second largest spending power, earning 31% of the household income in the United States. Yet compared to other generations, they are immensely overlooked by companies in their marketing strategies. Why is that? With so much focus […]