The Pokémon GO phenomena has taken the world by storm, and it's not just kids who are playing. Grade schoolers to Millennials, people of all ages are getting in on the action. In our own home, everyone from our eleven year old son to our 20 year old are hitting the streets in search of their next Poké catch. With over 20 million active users it is the hottest thing in augmented reality apps., and savvy businesses have figured out how to lure people in and take advantage of this Pop Culture craze.
How Pokémon GO Is Helping Small Business
Whether or not the developers of Pokémon considered this when they launched the app., Pokémon GO has helped businesses attract new customers in big ways. By purchasing items called Lures, small businesses place the lures at PokéStops to attract Pokémon. PokéStops are nearby places where players can physically visit to stock up on free accessories and items like PokéBalls. By placing Lures at nearby PokéStops, businesses have seen as much as a 75% increase in revenue from the added foot traffic from Pokémon Go. And, according to Inc.com, it would only cost about $1.19 an hour to lure in a steady stream of new customers as demonstrated by L’inizio’s Pizza Bar in Queens who spent $10 on Lures, and in return saw a 30 percent increase in sales almost instantly. ~Bloomberg
It's not just small businesses that are getting in on the action either. Recently, a local not-for-profit, Historic Rock Castle in Hendersonville, TN, got in on the action by dropping lures to draw in locals and tourists. They then offered a special discount on their tour packages when visitors showed they had the app installed on their phone.
4 Ways Small Businesses Can Use Pokémon GO to Attract Customers
Some businesses have already seen a 75% increase in revenue from the added foot traffic from Pokémon GO
Need help with your small business marketing or website? Contact NAVARRO CREATIVE GROUP and let’s talk about ways that we can help you build your on-line presence and marketing strategy.
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