It's the start of a New Year and you have high aspirations for an amazing 2017, and a big part of making your plans a reality includes a new website! Well, hiring a web designer or design firm can be a challenge, but it also offers a great opportunity to look at some great work, talk to some creative people and open up the process as you plan a website design or redesign. But beware of these...

5 Mistakes Small Businesses Make When Hiring A Web Designer

  1. Don't Take Ownership. Some business owners make the mistake of not checking to ensure whoever registers their domain name does so under the business owner's name. It's very important to be sure you are the domain owner and administrative contact.
  2. Go in blindly. While a simple website can likely be completed in a short turnaround, a larger-scale more complicated project can include hundreds of hours of work. Ask yourself these questions so that you can be very clear about your needs before meeting with any web-designer.
    • Who is your audience?
    • What are the goals of your website? Is your website for information only, to generate leads, or will you be selling on-line?
    • Why are having branding materials and style guidelines handy important?
    • When do you want to launch your website?
    • How will your website stand out? What type of content are you planning to include on the site? What makes it unique and appealing to your audience?
  3. Have unrealistic cost expectations. The average web-designer will charge between $50.00 to $150.00 per hour and the average cost for a web-site ranges based on the complexity of the design and functionality. For those more complicated websites or those with shopping cart functionality, and let's not forget about good Search Engine Optimization (SEO) and content, it's reasonable to expect to pay more. You certainly can get a website designed for cheap but you probably won't be happy with the outcome. When choosing the cheapest option you may soon realize that there are too many limitations and that the website is not built to grow with you as your business grows. Remember what your mother told you, "You get what you pay for."
  4. Think, "I can do it myself". Have you heard the saying, "Jack of All Trades, Master of None?" By trying to do everything yourself you hurt your chances of doing a few important things well. In contrast, by hiring the right professional, you'll also have the advantage of a strategic partner.
  5. Commit to a long distance relationship. Your web designer will be one of the most important people in your life while you are launching or rebranding your business. When hiring a website designer, hire someone locally vs. someone overseas or in another state, and ASK QUESTIONS! Hiring a web designer with whom you can work closely and confidently with will provide you with a valuable resource and the best possible outcome  -  a great website that will grow with you as your business grows!

Need help with your small business marketing or website? Contact NAVARRO CREATIVE GROUP and let’s talk about ways that we can help you build your on-line presence and marketing strategy.

615.562.1002 | [email protected] 

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4 Essential Strategies for Marketing Success

The foundation of your company's success depends heavily on marketing. Afterall, your business may provide the most effective product or service in your industry, but without marketing how would your potential customers find you?

1. Create A Marketing Strategy
When companies fail to create a marketing strategy, regardless of how great their product or service, without customers there are no sales.

What is a Marketing Strategy? A marketing strategy is an organization's strategy that combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sustain the business. The marketing strategy is the foundation of the marketing plan.(

Any conversation about your business is an opportunity to promote your business and increase sales. Whether at a networking luncheon or during a strategy meeting with potential clients, a marketing strategy will help you identify different ways to talk to your customers so that you can concentrate on creating the most value for them while increasing sales for your business.

"Consumers do not buy what you sell. They buy what has value to them." - Peter Drucker

2. Be Seen
To do well, the product or service your business provides has to be seen by potential buyers. It is no longer an option for businesses to have a digital presence, it is imperative. By setting up your on-line presence, i.e. website, blog and social media you increase exposure to your business enormously; thereby, increasing your opportunity to be seen by your target customers, and ultimately increasing sales.

Worldwide, there are over 1.59 billion monthly active Facebook users which is a 14 percent increase year over year. (Source: Facebook as of 1/27/16) What this means for you: In case you had any lingering doubts, statistically, Facebook is too big to ignore.

3. Be Engaged

Once you have a website and are on social media, engage with your customers and clients DON'T JUST USE SOCIAL MEDIA TO TRY TO SELL YOUR PRODUCT OR SERVICE.  Through creative use of social media, blogging, and content marketing you increase the opportunity to display the face of your business in the digital world, and when customers and potential customers like what they see sometimes they do the work for you by sharing your information with family and friends thru liking a page or post, sharing a product, tagging a friend, and forwarding information via email.

"Find a way to be personal with your customers and connect with them on a human level.” – Andrew Reid, Founder, President and Chief Product Officer, Vision Critical

Five Ways a Business Grew 800-Fold With Social Media

4. Be The Expert
The success of a company often rests on a solid reputation. Marketing develops brand acknowledgment or product recall with a business. However, it is up to you to provide the information your clients are seeking and develop your reputation as the expert in your field.  Use social media and your website to post information that is important to your clients. As your business becomes more familiar with the public your track record expands, business expands and sales boost. The credibility of your business is constructed through energetic engagement within the community, efficient interaction, as well as high quality service or products. When all elements are in place and are developed or supported by marketing initiatives the only place to go is up!

What Else You Need to Know
We've already established that marketing is highly important for a business to be successful; it can however, be expensive. In its initial year, a business may invest as much as half of its sales on marketing.  After the first year, a marketing spending plan could reach as high as 30 percent-- occasionally more-- of the annual sales. A marketing plan that offers your business the best chance of success is a healthy and balanced mix of different marketing techniques, such as a website, social media, public relations, print and word-of-mouth.

Need help with your small business marketing or website? Contact NAVARRO CREATIVE GROUP and let’s talk about ways that we can help you build your on-line presence and marketing strategy.

615.562.1002 | [email protected] 

Connect With Us

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At Navarro Creative Group, we offer services to help you, clarify your message, supercharge your website, and grow your business
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