4 Results for year: 2017

Generational Marketing part 2: Marketing to Baby Boomers

Why you should market to Baby Boomers You’ve heard how important it is to create targeted marketing strategies for your audiences, but how exactly do we accomplish this? How do we define our audiences and determine the most effective content that will provide value? In continuation of our series of Generational Marketing, ... More

Generational Marketing: How Generation Z, Millennials, Generation X, and Baby Boomers Consume Media

When we think of consuming media, we tend to think of the generalization of millennials being enamored with their smartphones, taking selfies, or browsing social media for hours on end. These generalizations fail to mention one important factor: ALL generations are consumed with some form of media. Although the other generati... More

Are You At Risk of Losing Business Beginning Jan 31, 2017? Find Out Now

Are You At Risk of Losing Business Beginning Jan 31, 2017?  The PCI Security Standards Council (Payment Security Standards) is constantly working to monitor threats and improve the industry’s means of dealing with them. So, once again, starting on approximately January 31, 2017, any page on your website that is non-HTTPS and ... More

5 Mistakes Businesses Make When Hiring A Web Designer

It's the start of a New Year and you have high aspirations for an amazing 2017, and a big part of making your plans a reality includes a new website! Well, hiring a web designer or design firm can be a challenge, but it also offers a great opportunity to look at some great work, talk to some creative people and open up the ... More