You’ve heard how important it is to create targeted marketing strategies for your audiences, but how exactly do we accomplish this? How do we define our audiences and determine the most effective content that will provide value?
In continuation of our series of Generational Marketing, we will explore the answers to those questions while providing insight into what makes each generation unique, how they are influenced, and how marketing using certain social media platforms for specific groups can be beneficial to your business. Beginning with why marketing to Baby Boomers makes good business sense.
Baby Boomers are the second largest generation in the US with over 80% belonging to at least one social networking site.
The impact of Baby Boomers in media consumption may be surprising, but it creates a unique marketing opportunity and competitive advantage. Considering the diversity of this generation with many working longer than previous generations while others are retired with additional time on their hands, they have more expendable income than any other demographic. Their buying power is underestimated due to the focus on younger generations but is one that should not be ignored. Baby boomers are not only marketable but a valuable generation that seeks to be relevant with current trends while making use of the technology that’s available. Understanding how they interact with technology is what is important.
Choosing the Right Platform:
Choosing the right content:
5 tips that you can implement now to better engage with Baby Boomers:
Need help with your small business marketing or website? Contact NAVARRO CREATIVE GROUP and let’s talk about ways that we can help you build your on-line presence and marketing strategy.
615.562.1002 | wendy@NavarroCreativeGroup.com | www.NavarroCreativeGroup.com
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