How To Set SMART Goals!

Posted By: Wendy Navarro on February 18, 2019 
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“People with goals succeed because they know where they’re going.” – Earl Nightingale

In life, we are all on an endeavor focused on achieving more and being more. So what helps us get to where we want to be in life? GOALS! But, if you’ve never actually accomplished ALL the goals you have set on your list, that’s O.K., me either! Because today I am going to talk to you all about SMART goals and the smart ? way to set goals, so at the end of the year you can look back with a smile on your face and be happy that the goals you set were accomplished!

SMART goals are goals that are set with structure and trackability. Instead of ambiguous resolutions, SMART goals are like the building blocks to help you achieve those big dreams & make them a reality. In business, setting SMART goals is the most effective way to achieve the goals you have set.

I want you to think of a goal you want to set right now, personal or professional. To make your goal SMART, it needs to conform to the following criteria: Specific, Measurable, Achievable, Relevant and Timely.

S: Specific- What exactly is it that you want to achieve? The more specific you make your goal, the bigger the chance you'll achieve it. When you set SMART goals, you clarify the difference between 'I want to be a millionaire' and 'I want to make $100,000 this year.

When creating your goals ask yourself these 6 questions:

  • What exactly do I want to achieve?
  • Where?
  • How?
  • When?
  • With Who?

M: Measurable – Measurable goals means you can recognize exactly what it is you will see or hear. It means you break down your goals into measurable elements. You provide a way to evaluate your goal and achieve it using metrics or data targets. Defining your goal or objective makes it clearer, and easier to reach.

A: Achievable – Is your goal achievable? Is it possible to accomplish or attainable? That means researching if this goal makes sense. Is it realistic in a reasonable time scope for you to achieve? There is nothing wrong with shooting for the stars, but when you set small goals that are achievable, to reach your end goal, the feeling of accomplishment that will rush through your body will have you shouting WOO-HOO!

R: Relevant – Is reaching your goal relevant to you and your business? Does this goal make sense within your job functions? When you set your goals they should improve your business in some way. When setting your goals ask yourself this, “Does this pertain to my business and will it help the company grow?”.

T: Time-Bound – Time is money! We all know deadlines are what make us switch into action. So, for all your goals, set deadlines for yourself and your team and get going. An important detail is to keep your timeline realistic and flexible, that way you can keep morale high!

Do you need more help with SMART GOALS? Contact Us

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Wendy Navarro - Navarro Creative Group
Wendy Navarro is the Founder and CEO of NAVARRO CREATIVE GROUP, a marketing agency that helps businesses across a variety of market sectors to build their digital presence by providing website design, social media marketing, and consulting services. 



Member of the American Marketing Association Member
Member of the Hendersonville Chamber of Commerce Member
Member of the Gallatin Area Chamber
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