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How Important are Reviews for Your Business?

Social media has topped the marketing world and word of mouth continues to be the most powerful tool for marketing a business. Today, with all the social media platforms we are connected on it is easier than ever for customers to share their best and worst experiences, and online reviews are the word-of-mouth for this day and age.  […]

How to Respond to Negative Reviews

How to Respond to negative reviews

GASP! You received a negative review. How should you respond? Your first reaction may be to ignore it or to respond and defend your business and make your case. However, the same premise applies to negative review response as it does to positive reviews.