Social media has topped the marketing world and word of mouth continues to be the most powerful tool for marketing a business. Today, with all the social media platforms we are connected on it is easier than ever for customers to share their best and worst experiences, and online reviews are the word-of-mouth for this day and age.
Online review sites such as Yelp, Google, and Facebook play a crucial role in determining how successful your business can be.
Nowadays people have access to reviews at their fingertips. They are incredibly easy to find thanks to search engines, apps, and reviews features on social media platforms.
Reviews for a business become viewable to consumers as soon as they search for something. For example, a Google search for “website design” near me pulls up the following local results and displays the ratings for each business. There is no having to search and find it, it is simply there.
Not only can reviews help leave positive information about your business online, but they can help your business in SO many ways, including your marketing efforts.
Search Engine Optimization
The more reviews you have the higher the chance that your business will show up on the first page of Google. First-page exposure, heck yes! It’s not uncommon for small business’ Yelp, Google, or Facebook pages to rank higher than their website because of the number of reviews on those sites.
Consumers don’t just come across online reviews in their online adventures, they intentionally head to review sites and directories to scope out businesses that meet their needs.
9 out of 10 consumers read reviews for local businesses before making a purchase!
And, future clients look at three things:
(1) ratings and recommendations
(2) total number of reviews
(3) basic business info.
After they look at those 3 things, they begin reading individual reviews to learn what to expect or determine if they want to use their services.
Well, let’s take a look at Facebook, one of the biggest online review platforms between Google and Yelp. Customers can leave recommendations and rank their experience between 1 and 5. The average is used for a business's final rating. Users are able to see the rating without clicking through to the Facebook page so it’s easy to gain potential customers trust!
FACT: 84 percent of people trust online reviews just as much as a personal recommendation!
They’re more likely to trust these reviews since they are written by customers who have had real experiences with these businesses.
How To Get Reviews
DON’T BE AFRAID TO ASK FOR REVIEWS.
There are many ways for you to ask your customers for reviews:
DON’T BE AFRAID TO RESPOND TO REVIEWS (POSITIVE & NEGATIVE)
89% of prospective buyers read the business owner’s response to online reviews!
It is so important to respond to reviews whether they are good or bad because the way you respond shows your customer service commitment. When responding to great reviews, thank them for their time and support and tell them how much you appreciate their business. When responding to negative reviews, ask what you can do to make the situation better and what you can do differently so their experience next time is a great one. State that your main priority is to always give every customer a great experience.
Now that you understand why reviews are essential to your business, we are going to leave you with a few statistics that will remind you just how important reviews really are. Please feel free to save it and keep it someplace where you and your team will see it as a gentle reminder. Feel free to comment with any questions or to tell us how reviews have helped you and your business.
CONTACT us and let’s talk to discuss how our services can help you and your business!
website design | e-commerce sites | logos & graphics | social media
Using social media for business is no longer a choice for small businesses, it must be included in every business' marketing plan.
However, What To Post On Social Media is a struggle for most businesses. According to eMarketer24 only 33% of customers think companies do a good job of responding to engagement on social media channels. So, we've put together a simple list of questions that should be asked and answered before you post.
Once you are clear on who your customer is, what is important to them, and what action you want them to take then, you'll have a much more clear idea on What To Post On Social Media. Let us know how you do.
Need help with your small business marketing or website? Contact NAVARRO CREATIVE GROUP and let’s talk about ways that we can help you build your on-line presence and marketing strategy.
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It's been said before, and we'll say it again and again, "Social media is about being social". As a business owner, it is your opportunity to engage your followers - to discover what they want and need from you. So, what does Facebook's new algorithm change mean?
More than a billion people have joined Facebook, and today they share a flood of stories every day. With that in mind, the goal of Facebook's new algorithm change (06/29/2016) is to show people the stories that are most relevant to them; an update to News Feed that helps them see more posts from friends and family. AFTER friends and family, people have two other strong expectations when it comes to their News Feed and this is where small business owners need to pay special attention:
More than a billion people have joined Facebook, and today they share a flood of stories every day.
We view our work as only 1 percent finished — and are dedicated to improving along the way. As we look for ways to get better, we will continue soliciting feedback. We will be as open as we can — providing explanations in News Feed FYI wherever possible and looking for opportunities to share how we work. ~ Building A Better Newsfeed for You? Facebook 06/29/16
Ask yourself these three questions the next time you go to post on your Facebook timeline:
1. Is my post adding value?
2. Is my post entertaining? Will it allow my followers / potential followers to get to know and trust me and my business?
3. How is my post setting me apart from my competition?
Social media is about being SOCIAL. Share information that speaks to your audience. Share information that THEY find valuable; and if you don’t know what that is, take the time to find out. You are the designer of your success.
Need help with your small business social media marketing? Contact NAVARRO CREATIVE GROUP and let’s talk about ways that we can help you build your on-line presence and marketing strategy.