4 Tips For A Great Holiday Marketing Strategy

You may be thinking, 'It's summertime, what is Navarro Creative Group doing talking about the holidays?'. Well, friends, the holidays will be creeping up on us before we know it and we want you prepared for your best sales of the season! The National Retail Federation (NRF) reports, "each year, about 40 percent of consumers begin their holiday shopping before Halloween." That's right, BEFORE HALLOWEEN! For the most effective marketing, begin at least six months in advance, this allows you ample time to create consistent and concise messaging, devise a schedule, and plan delivery methods. Once the rush of the holidays comes, you can breathe knowing that you have set your marketing, and press GO!  Ready to start planning? Continuing reading, "4 Tips for a Great Holiday Marketing Strategy".

1. Set Your Goals

Before you can begin executing your marketing, it is essential to set your holiday S.M.A.R.T (specific, measurable, attainable, realistic, and time-bound) Goals. Setting S.M.A.R.T goals will help you to refine your ideas, define the purpose, and shed light on what marketing messages and avenues you need to focus. It will also allow you to use your time and resources wisely and follow how successfully your marketing strategy is working.

2. Prepare your Content

It is never too early to begin creating your holiday-specific content. Now is the time to organize your photos, videos, and graphics so that you are prepared to publish them to your website, social media pages, and newsletters in time for the holidays. If you work with an agency or graphic designer, schedule a planning session so that they can design great content and print collateral that will make your message stand out!

Content calendars are a lifesaver, too and will help free up a lot of your time. They keep on track and are a great way to stay organized so that you don't forget when specific posts or events need to be published. Being prepared with social media posts ready to go live and an email blast scheduled will guarantee that you don't forget anything during the rush of the holidays.

3. Advertise

It is never too early to start advertising your holiday events. By starting early, you allow extended exposure to your event, which may mean more reach and interest. One of our favorite forms of advertising is Facebook Ads. If you are marketing an event, start by creating a Facebook Event page and use Facebook Ads to gain exposure. Be sure also to add your event to community magazines, and online calendars, and remember to UPDATE YOUR WEBSITE!

4. Increase Exposure

During the holidays you want to get as much exposure as you possibly can so you can have your best sales of the season. Be sure to:

  1. Update your email list. Subscribers have already indicated that they are interested in your product or service by signing up on your email list. Be sure to keep them in the loop and informed about your activities, events, and sales.
  2.  Collaborate with community organizations and like businesses. Cross post content on each other's Facebook pages and other social platforms so that you can reach a new audience and clientele.
  3.  Consider throwing an influencer get together. Invite local influencers to get to know you, your business and/or event and write about it on their social pages or Blogs. Be sure to reach out to influencers with a large following which consists primarily of your target audience.

Need more ideas on how to Plan Your Holiday Marketing Strategy? Let's Talk! Contact us about how we can help your business.
website design | e-commerce sites | logos & graphics | social media

Social media has topped the marketing world and word of mouth continues to be the most powerful tool for marketing a business. Today, with all the social media platforms we are connected on it is easier than ever for customers to share their best and worst experiences, and online reviews are the word-of-mouth for this day and age. 

Importance of Online Reviews 

Online review sites such as Yelp, Google, and Facebook play a crucial role in determining how successful your business can be.  

Accessibility 

Nowadays people have access to reviews at their fingertips. They are incredibly easy to find thanks to search engines, apps, and reviews features on social media platforms.  

Visibility 

Reviews for a business become viewable to consumers as soon as they search for something. For example, a Google search for “website design” near me pulls up the following local results and displays the ratings for each business. There is no having to search and find it, it is simply there.  

Google Search and Reviews

How Do Online Reviews Help Your Business? 

 Not only can reviews help leave positive information about your business online, but they can help your business in SO many ways, including your marketing efforts. 

Search Engine Optimization 

The more reviews you have the higher the chance that your business will show up on the first page of Google.  First-page exposure, heck yes! It’s not uncommon for small business Yelp, Google, or Facebook pages to rank higher than their website because of the number of reviews on those sites.  

Buyer-Decision Making 

Consumers don’t just come across online reviews in their online adventures, they intentionally head to review sites and directories to scope out businesses that meet their needs.

9 out of 10 consumers read reviews for local businesses before making a purchase!

And, future clients look at three things: 

(1) ratings and recommendations
(2) total number of reviews
(3) basic business info. 

After they look at those 3 things, they begin reading individual reviews to learn what to expect or determine if they want to use their services.  

How Influential Are Online Reviews?

Well, let’s take a look at Facebook, one of the biggest online review platforms between Google and Yelp. Customers can leave recommendations and rank their experience between 1 and 5. The average is used for a business's final rating. Users are able to see the rating without clicking through to the Facebook page so it’s easy to gain potential customers trust! 

FACT: 84 percent of people trust online reviews just as much as a personal recommendation!

They’re more likely to trust these reviews since they are written by customers who have had real experiences with these businesses.  

How To Get Reviews 

DON’T BE AFRAID TO ASK FOR REVIEWS. 

There are many ways for you to ask your customers for reviews: 

  1. Send a follow-up email. Ask them about their experience, and if they would please leave a review for your business, BUT don’t forget to include the link to your review page or Google Business Listing so they don’t have to go on a journey to find it.   
  2. You can also use a third-party review software program, such as BirdEye or Get More Reviews, that will help you with review monitoring. 
  3. Have a sign in your store at the point of sale asking them to leave a review on Facebook, Google, or any other review platform about their experience.  

DON’T BE AFRAID TO RESPOND TO REVIEWS (POSITIVE & NEGATIVE) 

89% of prospective buyers read the business owner’s response to online reviews! 

It is so important to respond to reviews whether they are good or bad because the way you respond shows your customer service commitment. When responding to great reviews, thank them for their time and support and tell them how much you appreciate their business. When responding to negative reviews, ask what you can do to make the situation better and what you can do differently so their experience next time is a great one. State that your main priority is to always give every customer a great experience. 

Now that you understand why reviews are essential to your business, we are going to leave you with a few statistics that will remind you just how important reviews really are. Please feel free to save it and keep it someplace where you and your team will see it as a gentle reminder.  Feel free to comment with any questions or to tell us how reviews have helped you and your business. 

Review Statistics for Businesses

CONTACT us and let’s talk to discuss how our services can help you and your business! 

website design | e-commerce sites | logos & graphics | social media  

 

I recently had a conversation with a new client about social media and we starting taking about using images from the internet, i.e. Google Search copy and paste. My reaction may have startled her a little because it was pretty immediate - DO NOT DO THIS! ? Images may be subject to copyright and those that are, and are used without consent, are subject to copyright infringement and potential legal action!

Yes, we know "everyone does it" but not really. Everyone who knows better does NOT do it. Fines for copyright violations are H E F T Y and by violating those rights you're also stealing from a photographer, a designer, a graphic artist etc. and yes, maybe even another small business who is trying to make a living. Betcha didn't think about that.

So, STOP ?! Change your ways and follow these tips on how to create GREAT posts that will get your message across without the worry of getting your a$$ets sued.

Tips to create great graphics for social media...the right way:

✔️ Subscribe to a royalty free service such as Adobe Stock Images or Shutterstock. Adobe Stock offers a free 30 Day Trial.

✔️ Check out Canva. This is one of our favorite "secret weapons" to create quick, professional looking graphics that don't require the deep dive of Photoshop.

✔️ Post a video of you instead. Video is one of the BEST ways to "speak" to your fans.

✔️ Use your own photos. We bet you have a smart phone. Well, today's phones have awesome picture, filter and effects capabilities and work great for social media posts.

Below are the links to the resources we mentioned. Have a favorite that you'd like to share? Drop it in the comments below. Have a question? Do the same.

Happy Businessing!!

• Adobe Stock Images: https://goo.gl/nSUaQX
• Shutterstock: https://goo.gl/rTzbWb
• Canva: https://goo.gl/LXC8H5

Think we're being dramatic (hey we like drama just as much as the next gal, but we like to keep ours in the theater) you'll think otherwise, and maybe thank us, when you read this.

The $8,000 Mistake...https://goo.gl/aGNBju

As small business owners, we get so busy focused on our daily operations that we forget we have one of the most powerful, effective marketing methods for small business right in front of us, our customers!

Word of mouth has always been an incredibly reliable and effective method of marketing for business owners. After all, recommendations from a friend are trusted by 92% of consumers!

Word of mouth has always been an incredibly reliable and effective method of marketing for business owners. After all, recommendations from a friend are trusted by 92% of consumers!

Social Media Marketing for Small Business

Printable sign by Ocean Blue Designs https://goo.gl/DGzpJz

With immediate access to family and friends at our fingertips, i.e. smart phones and computers, your customers are your most powerful and effective marketing method, all you need to do is ASK.

5 Easy Steps to Harnessing the Most Powerful, Effective Marketing Methods for Small Business

  1. Let your customers know that you are on social media. Post signs in your store on the door or by the checkout counter.
  2. Ask your customers to check-in with you on their social media pages.
  3. Set up a "selfie station" in your store. Encourage your customers to take a selfie with their purchases and post it to their social media pages. Create a unique hashtag for your store and ask your customers to use it when they post.
  4. Ask your customers to review your business on Google, Facebook, Yelp etc.
  5. Establish a routine to check for posts and shares. Share your customers' posts on your social media pages and be sure to thank them for their support!

Need help with your small business marketing or website? Contact NAVARRO CREATIVE GROUP and let’s talk about ways that we can help you build your on-line presence and marketing strategy.

615.562.1002 | [email protected]www.NavarroCreativeGroup.com 

Connect With Us

Instagram Icon   Navarro Creative Group Marketing Facebook

What To Post On Social Media

Using social media for business is no longer a choice for small businesses, it must be included in every business' marketing plan.

However, What To Post On Social Media is a struggle for most businesses.  According to eMarketer24 only 33% of customers think companies do a good job of responding to engagement on social media channels. So, we've put together a simple list of questions that should be asked and answered before you post.

Once you are clear on who your customer is, what is important to them, and what action you want them to take then, you'll have a much more clear idea on What To Post On Social Media. Let us know how you do.

Need help with your small business marketing or website? Contact NAVARRO CREATIVE GROUP and let’s talk about ways that we can help you build your on-line presence and marketing strategy.

615.562.1002 | [email protected]www.NavarroCreativeGroup.com 

Connect With Us

Instagram Icon   Navarro Creative Group Marketing Facebook

What does Facebook's new algorithm change mean to small businesses?

It's been said before, and we'll say it again and again, "Social media is about being social". As a business owner, it is your opportunity to engage your followers - to discover what they want and need from you. So, what does Facebook's new algorithm change mean?

More than a billion people have joined Facebook, and today they share a flood of stories every day. With that in mind, the goal of Facebook's new algorithm change (06/29/2016) is to show people the stories that are most relevant to them; an update to News Feed that helps them see more posts from friends and family. AFTER friends and family, people have two other strong expectations when it comes to their News Feed and this is where small business owners need to pay special attention:

More than a billion people have joined Facebook, and today they share a flood of stories every day.

We view our work as only 1 percent finished — and are dedicated to improving along the way. As we look for ways to get better, we will continue soliciting feedback. We will be as open as we can — providing explanations in News Feed FYI wherever possible and looking for opportunities to share how we work. Building A Better Newsfeed for You? Facebook 06/29/16

Ask yourself these three questions the next time you go to post on your Facebook timeline:

1. Is my post adding value?

2. Is my post entertaining? Will it allow my followers / potential followers to get to know and trust me and my business?

3. How is my post setting me apart from my competition?

Social media is about being SOCIAL. Share information that speaks to your audience. Share information that THEY find valuable; and if you don’t know what that is, take the time to find out. You are the designer of your success.

Need help with your small business social media marketing? Contact NAVARRO CREATIVE GROUP and let’s talk about ways that we can help you build your on-line presence and marketing strategy.

615.562.1002 | [email protected]www.NavarroCreativeGroup.com

Ready for Success?

At Navarro Creative Group, we offer services to help you, clarify your message, supercharge your website, and grow your business
LET'S GO!
envelopephone linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram