Social media has topped the marketing world and word of mouth continues to be the most powerful tool for marketing a business. Today, with all the social media platforms we are connected on it is easier than ever for customers to share their best and worst experiences, and online reviews are the word-of-mouth for this day and age.
Online review sites such as Yelp, Google, and Facebook play a crucial role in determining how successful your business can be.
Nowadays people have access to reviews at their fingertips. They are incredibly easy to find thanks to search engines, apps, and reviews features on social media platforms.
Reviews for a business become viewable to consumers as soon as they search for something. For example, a Google search for “website design” near me pulls up the following local results and displays the ratings for each business. There is no having to search and find it, it is simply there.
Not only can reviews help leave positive information about your business online, but they can help your business in SO many ways, including your marketing efforts.
Search Engine Optimization
The more reviews you have the higher the chance that your business will show up on the first page of Google. First-page exposure, heck yes! It’s not uncommon for small business’ Yelp, Google, or Facebook pages to rank higher than their website because of the number of reviews on those sites.
Consumers don’t just come across online reviews in their online adventures, they intentionally head to review sites and directories to scope out businesses that meet their needs.
9 out of 10 consumers read reviews for local businesses before making a purchase!
And, future clients look at three things:
(1) ratings and recommendations
(2) total number of reviews
(3) basic business info.
After they look at those 3 things, they begin reading individual reviews to learn what to expect or determine if they want to use their services.
Well, let’s take a look at Facebook, one of the biggest online review platforms between Google and Yelp. Customers can leave recommendations and rank their experience between 1 and 5. The average is used for a business's final rating. Users are able to see the rating without clicking through to the Facebook page so it’s easy to gain potential customers trust!
FACT: 84 percent of people trust online reviews just as much as a personal recommendation!
They’re more likely to trust these reviews since they are written by customers who have had real experiences with these businesses.
How To Get Reviews
DON’T BE AFRAID TO ASK FOR REVIEWS.
There are many ways for you to ask your customers for reviews:
DON’T BE AFRAID TO RESPOND TO REVIEWS (POSITIVE & NEGATIVE)
89% of prospective buyers read the business owner’s response to online reviews!
It is so important to respond to reviews whether they are good or bad because the way you respond shows your customer service commitment. When responding to great reviews, thank them for their time and support and tell them how much you appreciate their business. When responding to negative reviews, ask what you can do to make the situation better and what you can do differently so their experience next time is a great one. State that your main priority is to always give every customer a great experience.
Now that you understand why reviews are essential to your business, we are going to leave you with a few statistics that will remind you just how important reviews really are. Please feel free to save it and keep it someplace where you and your team will see it as a gentle reminder. Feel free to comment with any questions or to tell us how reviews have helped you and your business.
CONTACT us and let’s talk to discuss how our services can help you and your business!
website design | e-commerce sites | logos & graphics | social media
When was the last time you looked at Google My Business, aka Google Business, aka Google Places? Google has added a whole lot of great features to make it easier for locals to find your business when you take the following ACTION!
WHY GOOGLE MY BUSINESS IS IMPORTANT
Think of Google My Business like an extension of your website except with a hyper-local focus. With a well-designed and complete Google My Business listing the closer the searcher is to your business, the higher up you may appear on the search results.
The bottom line is that Google’s goal is to keep the end-user happy and help people find desired businesses close by to where they are located. In our opinion, it is the BEST SEO for local searches when people are looking for businesses like yours.
INFORMATION CUSTOMERS SEE ON GOOGLE MY BUSINESS
Google My Business includes everything about your business in a quick at-a-glance format. What you need to do is to make sure that the information is complete and accurate in order to get the greatest results.
Listings should also be updated to include
And, newer to Google My Business is their postings area. This area allows you to post information similar to like you would a Blog. Again, it's content driven potentially boosting your ranking in searches and informs and update customers about you and your business and what sets you apart.
Finally, Google My Business is where you customers leave reviews about your business and where you respond to those reviews. Reviews are a critical component to your online reputation and can also help to elevate your ranking. It is also where you can create Google SMART Campaigns and Ads.
SET UP GOOGLE MY BUSINESS
To set up Google My Business claim your page if you have not yet done so. You can determine this with a quick search on Google. See the example below.
If you have no page, then sign in with your Google Account and create one following the instructions provided. You will need to get your profile up to as near completed status as possible, then verify it through a phone call or postcard code. Until you have verified your listing, you will not be able to complete your listing.
Contact Navarro Creative Group for help with setting up and optimizing your Google My Business page or for help with your website, SEO, or social media marketing.
If you have any questions or comments post below.