As a result of COVID-19, the Federal Government of the United States of America is implementing a number of measures to help its citizens and small businesses.

Economic Loans

To help relieve some of the impact that small businesses and other private & non-profit organizations are experiencing due to COVID-19, the federal government will implement statewide loan assistance programs.

Under the Economic Injury Disaster Loan (EIDL) program, the government will make loans up to $2 million available to help businesses sustain themselves due to loss in revenue.

Both small businesses and non-profits are eligible to apply for these loans at a very low-interest rate. Speak with your financial institution for more information or click here.

Tax Relief

For individuals earning up to $1 million with an existing tax payment deadline of April 15, 2020, the tax payment deadline has been extended until July 15, 2020. For businesses earning up to $10 million, the tax deadline has been extended until July 15, 2020. Speak with your CPA for more information or click here.

Relief to Businesses

Multiple states, cities, and organizations have come out with their individual relief programs to help small businesses and non-profit organizations survive the after-effects of the COVID-19 pandemic.

In New York, businesses, which have fewer than 100 workers and are experiencing a 25% or higher loss in revenue, will be eligible for loans up to $75,000 at zero interest rates.

The city of San Francisco has created the COVID-19 Small Business Resiliency Fund, under which small businesses will have access to up to US$10,000 to pay worker salaries and rent.

Florida initiated the Florida Small Business Emergency Bridge Loan Program through which small businesses can get loans of up to US$50,000 and US$100,000 in special cases.

The state of Massachusetts announced a US$10 million Small Business Recovery Loan Fund that aims to provide relief up to US$75,000 to small businesses that have under 50 employees.

We recommend that you speak with your business' trade organization for information on what relief programs they may have established.

Small Business Support

Under the government’s Paycheck Protection Program (PPP), an amount of $350 billion has been allocated towards small businesses (fewer than 500 employees) in the form of forgivable loans.

In addition to the above, the government will also help small businesses through the CARES act that entails the forgiveness of existing small business administration loans. Once implemented, small business owners would be exempt from paying loan payments for the next six months.

We strongly urge all business owners, solopreneurs and contract employees to speak with your CPA and Banker or Banking Institution for help with resources and the application process.


At Navarro Creative Group, our core purpose has always been to support local and small and medium businesses, and during challenging times like these, we’re committed to that now more than ever.

We believe in strengthening the local economy by sharing resources and tools necessary to support our business community. Like many small businesses, you may be facing staff shortages, remote work, and an evolving marketplace where changing customer habits are causing you to pivot and change the way you do business. These changes may be temporary or may become part of your long-term strategy. We’ve established this page to share some of the resources we've discovered to help guide you through this difficult time.

Together we can #protectlocal.

The Pokémon GO phenomena has taken the world by storm, and it's not just kids who are playing. Grade schoolers to Millennials, people of all ages are getting in on the action. In our own home, everyone from our eleven year old son to our 20 year old are hitting the streets in search of their next Poké catch. With over 20 million active users it is the hottest thing in augmented reality apps., and savvy businesses have figured out how to lure people in and take advantage of this Pop Culture craze.

Businesses Prosper Using Pokémon GO to Lure in Customers

How Pokémon GO Is Helping Small Business

Whether or not the developers of Pokémon considered this when they launched the app., Pokémon GO has helped businesses attract new customers in big ways. By purchasing items called Lures, small businesses place the lures at PokéStops to attract Pokémon. PokéStops are nearby places where players can physically visit to stock up on free accessories and items like PokéBalls. By placing Lures at nearby PokéStops, businesses have seen as much as a 75% increase in revenue from the added foot traffic from Pokémon Go. And, according to, it would only cost about $1.19 an hour to lure in a steady stream of new customers as demonstrated by L’inizio’s Pizza Bar in Queens who spent $10 on Lures, and in return saw a 30 percent increase in sales almost instantly. ~Bloomberg

It's not just small businesses that are getting in on the action either. Recently, a local not-for-profit, Historic Rock Castle in Hendersonville, TN, got in on the action by dropping lures to draw in locals and tourists. They then offered a special discount on their tour packages when visitors showed they had the app installed on their phone.

4 Ways Small Businesses Can Use Pokémon GO to Attract Customers

Some businesses have already seen a 75% increase in revenue from the added foot traffic from Pokémon GO

Need help with your small business marketing or website? Contact NAVARRO CREATIVE GROUP and let’s talk about ways that we can help you build your on-line presence and marketing strategy.

615.562.1002 | [email protected] 

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