So, what’s the BIG DEAL with using images from the Internet anyway?
I recently had a conversation with a new client about social media and we starting taking about using images from the internet, i.e. Google Search copy and paste. My reaction may have startled her a little because it was pretty immediate – DO NOT DO THIS! ? Images may be subject to copyright and those that are, and […]
Generational Marketing Part 4: Marketing to Millennials
Marketing to Millennials Marketing has changed drastically over the last decade. No longer can marketers just push information out to the consumer hoping to “make the sale”, they must engage and interact or risk becoming irrelevant to the next generations of consumers. The greatest reason for this change is due to technology; social media and […]
2018 Facebook Algorithm Changes Focus on What People Want Most
Last week, Facebook announced a major change to their algorithms with a strong focus on what people want most, “meaningful social interactions with family and friends over passive consumption”. This change will affect what people see first and foremost and that is an increase in content from family and friends. So, what does this mean […]
Generational Marketing part 3: Marketing to Generation X
Generational Marketing: Why you should market to Generation X Generation X: It’s not easy being Generation X. They have the second largest spending power, earning 31% of the household income in the United States. Yet compared to other generations, they are immensely overlooked by companies in their marketing strategies. Why is that? With so much […]
Generational Marketing part 2: Marketing to Baby Boomers
Why you should market to Baby Boomers You’ve heard how important it is to create targeted marketing strategies for your audiences, but how exactly do we accomplish this? How do we define our audiences and determine the most effective content that will provide value? In continuation of our series of Generational Marketing, we will explore […]
Generational Marketing: How Generation Z, Millennials, Generation X, and Baby Boomers Consume Media
When we think of consuming media, we tend to think of the generalization of millennials being enamored with their smartphones, taking selfies, or browsing social media for hours on end. These generalizations fail to mention one important factor: ALL generations are consumed with some form of media. Although the other generations –Generation Z, Generation X, […]
5 Mistakes Businesses Make When Hiring A Web Designer
It’s the start of a New Year and you have high aspirations for an amazing 2017, and a big part of making your plans a reality includes a new website! Well, hiring a web designer or design firm can be a challenge, but it also offers a great opportunity to look at some great work, talk to some […]
5 Easy Steps to Harnessing the Most Powerful, Effective Marketing Methods for Small Business
As small business owners, we get so busy focused on our daily operations that we forget we have one of the most powerful, effective marketing methods for small businesses right in front of us, our customers! Word of mouth has always been an incredibly reliable and effective method of marketing for business owners. After all, […]
What To Post On Social Media
What To Post On Social Media Using social media for business is no longer a choice for small businesses, it must be included in every business’ marketing plan. However, What To Post On Social Media is a struggle for most businesses. According to eMarketer24 only 33% of customers think companies do a good job of responding to […]
