Why Your Marketing Plan May Fail
Have you completed or started your business plan for 2019? Have you included your marketing plan and your marketing budget in that plan? I am never surprised when I meet a business owner and ask if they have a marketing budge. Should I be? Probably, but guess what most business owners don’t have a […]
10 Things to Think About to Make and Stick with 2019 Business Goals
“If you want to do things you never thought you could do, goals will get you there.” – Christy Wright With 2019 right around the corner, Navarro Creative Group wants to give you some things to think about when you are creating your 2019 success plan! It is time for you to start thinking B […]
Optimize Google My Business for Best Search Results
When was the last time you looked at Google My Business, aka Google Business, aka Google Places? Google has added a whole lot of great features to make it easier for locals to find your business when you take the following ACTION! WHY GOOGLE MY BUSINESS IS IMPORTANT Think of Google My Business like an […]
So, what’s the BIG DEAL with using images from the Internet anyway?
I recently had a conversation with a new client about social media and we starting taking about using images from the internet, i.e. Google Search copy and paste. My reaction may have startled her a little because it was pretty immediate – DO NOT DO THIS! ? Images may be subject to copyright and those that are, and […]
Generational Marketing Part 4: Marketing to Millennials
Marketing to Millennials Marketing has changed drastically over the last decade. No longer can marketers just push information out to the consumer hoping to “make the sale”, they must engage and interact or risk becoming irrelevant to the next generations of consumers. The greatest reason for this change is due to technology; social media and […]
2018 Facebook Algorithm Changes Focus on What People Want Most
Last week, Facebook announced a major change to their algorithms with a strong focus on what people want most, “meaningful social interactions with family and friends over passive consumption”. This change will affect what people see first and foremost and that is an increase in content from family and friends. So, what does this mean […]
Generational Marketing part 3: Marketing to Generation X
Generational Marketing: Why you should market to Generation X Generation X:It’s not easy being Generation X. They have the second largest spending power, earning 31% of the household income in the United States. Yet compared to other generations, they are immensely overlooked by companies in their marketing strategies. Why is that? With so much focus […]
Generational Marketing part 2: Marketing to Baby Boomers
Why you should market to Baby Boomers You’ve heard how important it is to create targeted marketing strategies for your audiences, but how exactly do we accomplish this? How do we define our audiences and determine the most effective content that will provide value? In continuation of our series of Generational Marketing, we will explore […]
Generational Marketing: How Generation Z, Millennials, Generation X, and Baby Boomers Consume Media
When we think of consuming media, we tend to think of the generalization of millennials being enamored with their smartphones, taking selfies, or browsing social media for hours on end. These generalizations fail to mention one important factor: ALL generations are consumed with some form of media. Although the other generations –Generation Z, Generation X, […]
