Generational Marketing: How Generation Z, Millennials, Generation X, and Baby Boomers Consume Media
When we think of consuming media, we tend to think of the generalization of millennials being enamored with their smartphones, taking selfies, or browsing social media for hours on end. These generalizations fail to mention one important factor: ALL generations are consumed with some form of media. Although the other generations –Generation Z, Generation X, […]
5 Mistakes Businesses Make When Hiring A Web Designer
It’s the start of a New Year and you have high aspirations for an amazing 2017, and a big part of making your plans a reality includes a new website! Well, hiring a web designer or design firm can be a challenge, but it also offers a great opportunity to look at some great work, talk to some […]
5 Easy Steps to Harnessing the Most Powerful, Effective Marketing Methods for Small Business
As small business owners, we get so busy focused on our daily operations that we forget we have one of the most powerful, effective marketing methods for small businesses right in front of us, our customers! Word of mouth has always been an incredibly reliable and effective method of marketing for business owners. After all, […]
What To Post On Social Media
What To Post On Social Media Using social media for business is no longer a choice for small businesses, it must be included in every business’s marketing plan. However, What To Post On Social Media is a struggle for most businesses. According to eMarketer24 only 33% of customers think companies do a good job of responding […]
Businesses Prosper Using Pokémon GO to Lure in Customers
The Pokémon GO phenomena has taken the world by storm, and it’s not just kids who are playing. Grade schoolers to Millennials, people of all ages are getting in on the action. In our own home, everyone from our eleven year old son to our 20 year old are hitting the streets in search of […]
Facebook’s New Algorithm Change: What’s It Mean To Small Businesses?
What does Facebook’s new algorithm change mean to small businesses? It’s been said before, and we’ll say it again and again, “Social media is about being social”. As a business owner, it is your opportunity to engage your followers – to discover what they want and need from you. So, what does Facebook’s new algorithm […]
Saying “Yes” is Good Business
Wayne Dyer explains it so beautifully when he says; “The answer to how is Yes! When you say Yes to life, you attract divine guidance. This divine guidance shows up as ‘inspiration’. And, when you are inspired, you’re collaborating with fate. Everything starts working for you. The most profound and important thing a person can […]
Is Email Marketing Dead?
In today’s digital world where in-boxes are crammed with spam and social media seems to be choking out traditional marketing, is email marketing even relevant and worth the time or the investment for small business owners? Is email marketing dead? A big question on the minds of many small business owners today is, “Is Email Marketing […]
4 Reasons Why Giving Back Makes Good Business Sense and How to Get Started
Being supportive of your community and finding ways to give back can be an exceptional business strategy. However, being a community partner has a bigger impact than just the bottom line. Read on to discover 4 Reasons Why Giving Back Makes Good Business Sense and How to Get Started. 4 Reasons Why Giving Back Makes Good Business Sense You deal with neighborhood […]
