Local Marketing Struggles? Your Google Business Profile May Be The Key

Posted By: Wendy Navarro on June 19, 2022 
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If you're a local business, then you know how important local marketing is to be visible in local search results. After all, most customers are only willing to travel a certain distance to shop at a local business or do business with a local provider. That's why having a strong local SEO strategy is essential for any business that wants to be successful. And one key component of local SEO is having a Google Business Profile.

What Is Google Business Profile?

Formerly, Google My Business your Google Business Profile lets you enable and control your business profile on Google. We call it your hyper-local marketing search engine and it's impactful. It can help grow your business' online presence.

When customers search for your business on Google, this profile will appear as a listing in the search engine results as well as in Google Maps. This profile lists crucial information such as your business name, address, phone number (NAP), open and close times, website, directions to your business, and even reviews.

What Else Can I Do With A Google Business Profile to Help My Local Marketing?

But beyond just providing this basic information, a Google Business Profile can also improve your SEO in several ways.

First, having a Google Business Profile helps to increase your visibility in local search results. When potential customers search for businesses like yours in their area, your profile will show up in the results. And since people are more likely to click on listings that include more information, having a complete and well-optimized profile can help you attract more clicks and traffic.

Second, Google Business Profiles include reviews from past customers. And since online reviews are one of the most important local SEO ranking factors, having positive reviews on your profile can help improve your ranking and visibility.

Finally, Google Business Profile is more than a profile, it’s an all-around marketing tool and is excellent for local marketing. On GBP, you can engage with customers, improve your local SEO performance, access insights, and post current activity about your business. You can even post offers!

How Google Business Profile Improves Your SEO

SEO and local marketing are crucial for modern businesses. Claiming your Google Business Profile is the first step in improving your presence on search engine results. There are ways to optimize your listing even more:

• Always keep your profile updated

• Include keywords in your description

• And, keep reviews coming in

Did you know anyone can create a Google Business Profile listing for you? If this happens, you can’t be sure the information is correct and you lose the ability to control your profile. It can be a nightmare. However, you can take steps to request ownership of a Google Business Profile if someone claimed your business, or if you are taking over ownership of a business.

Sounds like more work than you anticipated? Don’t worry, a marketing agency can claim, and optimize your listing and keep it updated so you can focus on other important aspects of your business.

Do You Need Help With Google Business Profile?
Do you need help verifying and claiming your Google Business Profile? Are you struggling to optimize GBP for SEO? We can help. Fill out the form on our Contact page or call us. We can claim your GBP listing, add SEO content, and verify that the information is correct. Contact us today and see what we can do for you.

Want to Increase Website Traffic?

We're here to help you. If you're ready for a new website for your business or looking for a team of professionals to help drive more traffic to your website with SEO and social media contact us!

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Wendy Navarro - Navarro Creative Group
Wendy Navarro is the Founder and CEO of NAVARRO CREATIVE GROUP, a marketing agency that helps businesses across a variety of market sectors to build their digital presence by providing website design, social media marketing, and consulting services. 



Member of the American Marketing Association Member
Member of the Hendersonville Chamber of Commerce Member
Member of the Gallatin Area Chamber
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