What To Post On Social Media
Using social media for business is no longer a choice for small businesses, it must be included in every business’s marketing plan.
However, What To Post On Social Media is a struggle for most businesses. According to eMarketer24 only 33% of customers think companies do a good job of responding to engagement on social media channels. So, we’ve put together a simple list of questions that should be asked and answered before you post.
- Who is your customer? Knowing who your customer is will help you construct your post.
- What is the objective of your post? Are you introducing a new product or service; or announcing an event?
- Is that what’s important to them? Be sure that whatever you post is important to your customer. Stay relative.
- What action should they take? Engagement is the name of the game in social media. Be sure that you ask for what you want when you post, i.e. “RSVP” by clicking here”, “Comment and tag a friend to enter”.
Once you are clear on who your customer is, what is important to them, and what action you want them to take then, you’ll have a much more clear idea on What To Post On Social Media. Let us know how you do.
About the author
Wendy Navarro, CEO
Wendy is the results-driven CEO of Nashville Area Digital Marketing Agency NAVARRO CREATIVE GROUP. Since 2015, she has been helping clients transform business expertise into brand authority by leveraging innovative marketing strategies.
