As small business owners, we get so busy focused on our daily operations that we forget we have one of the most powerful, effective marketing methods for small businesses right in front of us, our customers!
Word of mouth has always been an incredibly reliable and effective method of marketing for business owners. After all, recommendations from a friend are trusted by 92% of consumers!
Word of mouth has always been an incredibly reliable and effective method of marketing for business owners. After all, recommendations from a friend are trusted by 92% of consumers!
With immediate access to family and friends at our fingertips, i.e. smartphones and computers, your customers are your most powerful and effective marketing method, all you need to do is ASK.
5 Easy Steps to Harnessing the Most Powerful, Effective Marketing Methods for Small Business
- Let your customers know that you are on social media. Post signs in your store on the door or by the checkout counter.
- Ask your customers to check in with you on their social media pages.
- Set up a “selfie station” in your store. Encourage your customers to take a selfie with their purchases and post it to their social media pages. Create a unique hashtag for your store and ask your customers to use it when they post.
- Ask your customers to review your business on Google, Facebook, Yelp etc.
- Establish a routine to check for posts and shares. Share your customers’ posts on your social media pages and be sure to thank them for their support!
About the author
Wendy Navarro, CEO
Wendy is the results-driven CEO of Nashville Area Digital Marketing Agency NAVARRO CREATIVE GROUP. Since 2015, she has been helping clients transform business expertise into brand authority by leveraging innovative marketing strategies.
