BUSINESS LISTINGS
Business listings are an online summary of business information for your business that serves as a powerful tool to help customers find you online and in real life.
All of the information that should be included in a business listing can be summed up as NAP+W.
Name – Address – Phone number + Website
These four pieces of information provide the basic information customers need to have in order to research, contact, and locate your business physically and online.
Want to score bonus points? Include information like hours of operation in business listings—it’s what consumers are most interested in!
Will my listings work?
The effectiveness of a business listing depends on presence and accuracy. Listings are available through search engines, online directories, and maps, or social sites. When it comes to listings presence, more is definitely better. When your listing is available on as many online sources as possible this creates multiple avenues for consumers to find your business. But (and this is a big but), presence only pays off if the listings are accurate. Listings are accurate if the information is correct and consistent across all potential sources. Seems easy enough, right?
Why are listings important?
Listings with good presence and accuracy will undoubtedly pay off for your business because:
- Accurate and readily available listings will help guide consumers right to your business’s doorsteps.
- If a business’s listing is incorrect or missing, the majority of consumers will feel less confident about the brand, likely leading them to choose a competitor’s product or service. Ouch!
- The availability of accurate listings ensures customers are actually able to find brick and mortar locations while they’re open for business. This means money in the business owner’s pocket.
How Do Business Listings Affect SEO?
Consistent, accurate listings and the generation of reviews will directly benefit a business’s visibility by boosting its ranking in local search engine results. Search engine optimization is a complex tool, so take advantage of it by simply ensuring your business is listed accurately! Increased visibility means more customers!
Now what?
Our service submits, updates, and monitors your business information across data aggregators: Neustar/Localeze, Foursquare, Infogroup, and Factual which share your business information with a network of directories that power search engines, navigation systems, voice search, mobile apps, and more—and create accurate listings customers can count on.
Do you need help with your Business Listings? Contact us today
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About the author
Wendy Navarro, CEO
Wendy is the results-driven CEO of Nashville Area Digital Marketing Agency NAVARRO CREATIVE GROUP. Since 2015, she has been helping clients transform business expertise into brand authority by leveraging innovative marketing strategies.
