4 Tips For A Great Holiday Marketing Strategy
You may be thinking, ‘It’s summertime, what is Navarro Creative Group doing talking about the holidays?’. Well, friends, the holidays will be creeping up on us before we know it and we want you prepared for your best sales of the season! The National Retail Federation (NRF) reports, “each year, about 40 percent of consumers begin their holiday shopping before Halloween.” That’s right, BEFORE HALLOWEEN! For the most effective marketing, begin at least six months in advance, this allows you ample time to create consistent and concise messaging, devise a schedule, and plan delivery methods. Once the rush of the holidays comes, you can breathe knowing that you have set your marketing, and press GO! Ready to start planning? Continuing reading, “4 Tips for a Great Holiday Marketing Strategy“.
1. Set Your Goals
Before you can begin executing your marketing, it is essential to set your holiday S.M.A.R.T (specific, measurable, attainable, realistic, and time-bound) Goals. Setting S.M.A.R.T goals will help you to refine your ideas, define the purpose, and shed light on what marketing messages and avenues you need to focus. It will also allow you to use your time and resources wisely and follow how successfully your marketing strategy is working.
2. Prepare your Content
It is never too early to begin creating your holiday-specific content. Now is the time to organize your photos, videos, and graphics so that you are prepared to publish them on your website, social media pages, and newsletters in time for the holidays. If you work with an agency or graphic designer, schedule a planning session so that they can design great content and print collateral that will make your message stand out!
Content calendars are a lifesaver, too and will help free up a lot of your time. They keep on track and are a great way to stay organized so that you don’t forget when specific posts or events need to be published. Being prepared with social media posts ready to go live and an email blast scheduled will guarantee that you don’t forget anything during the rush of the holidays.
3. Advertise
It is never too early to start advertising your holiday events. By starting early, you allow extended exposure to your event, which may mean more reach and interest. One of our favorite forms of advertising is Facebook Ads. If you are marketing an event, start by creating a Facebook Event page and use Facebook Ads to gain exposure. Be sure also to add your event to community magazines, and online calendars, and remember to UPDATE YOUR WEBSITE!
4. Increase Exposure
During the holidays you want to get as much exposure as you possibly can so you can have your best sales of the season. Be sure to:
- Update your email list. Subscribers have already indicated that they are interested in your product or service by signing up on your email list. Be sure to keep them in the loop and informed about your activities, events, and sales.
- Collaborate with community organizations and businesses. Cross-post content on each other’s Facebook pages and other social platforms so that you can reach a new audience and clientele.
- Consider throwing an influencer get-together. Invite local influencers to get to know you, your business, and/or event and write about it on their social pages or Blogs. Be sure to reach out to influencers with a large following which consists primarily of your target audience.
Do you need more ideas on how to Plan Your Holiday Marketing Strategy? Contact Us.
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About the author
Wendy Navarro, CEO
Wendy is the results-driven CEO of Nashville Area Digital Marketing Agency NAVARRO CREATIVE GROUP. Since 2015, she has been helping clients transform business expertise into brand authority by leveraging innovative marketing strategies.
